New Delhi: In a move to commemorate 10 years of the landmark Digital India initiative, the Government of India has launched a nationwide video contest encouraging creators to showcase the transformative impact of digital technology on everyday life. Titled ‘A Decade of Digital India – Reel Contest’, the initiative aims to tap into the storytelling potential of India’s growing creator economy by inviting Instagram reels, vlogs, or short video submissions that creatively reflect the benefits of the Digital India Mission.
The contest, hosted on the official citizen engagement platform MyGov, calls on digital creators to highlight how technology-led services—such as online education, e-healthcare, financial inclusion, and e-governance—have made a tangible difference to citizens across urban and rural India.
Attractive Cash Prizes for 85 Winners
A total of 85 winners will be selected, with a cumulative prize pool of ₹2 lakh. The breakdown of prizes includes:
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₹15,000 each for the Top 10 entries
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₹10,000 each for the Next 25 creators
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₹5,000 each for 50 additional participants
The government hopes the initiative will encourage more people to share their digital empowerment stories and raise awareness of how Digital India has simplified access to essential public services.
How to Participate
To enter the contest, participants must:
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Visit the MyGov website
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Search for ‘A Decade of Digital India Reel Contest’
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Log in using an email ID, mobile number, or social media account
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Submit their reel as per the contest guidelines
Entries will be acknowledged via confirmation email or SMS. The deadline for submissions is August 1, 2025.
This campaign forms part of the larger celebrations around Digital India’s 10-year milestone and signals the Centre’s continued push to engage citizens through creative, participatory platforms.
