Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Charter boosts South Asian Programming for Spectrum customers with addition of ZEE Channels

by MN4U Bureau
September 30, 2022
in Featured, International
Reading Time: 3 mins read
A A
Charter boosts South Asian Programming for Spectrum customers with addition of ZEE Channels
Share Share ShareShare

Charter Communications, Inc. today announced it has launched new South Asian-focused video packages with up to 24 new channels in a programming expansion made possible in large part to a distribution agreement for all of the ZEE channels from India. The new “India View” packages are available to Spectrum TV subscribers and to customers who prefer to receive a streaming video package over the Internet, and feature substantially more content than Charter’s previous South Asian video offerings.+

ADVERTISEMENT

Among the new channels included in the India View tiers are the most popular networks from India and channels from ZEE, added through Charter’s new distribution agreement with Asia TV USA Ltd., an affiliate of Zee Entertainment Enterprises Ltd. in Mumbai. In addition to renewing the agreement for the flagship Hindi general entertainment channel Zee TV already offered by Charter, the deal includes the addition of 22 ZEE channels in multiple languages for Spectrum video customers, including &TV, Zee Bangla, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee Tamil, Zee Telugu, Zee News, Zee World and WION (World is One News).

Tom Montemagno, Executive Vice President of Programming Acquisition for Charter
Tom Montemagno

“Our agreement with ZEE gives Spectrum customers access to some of the most popular news, sports and entertainment programming from India in multiple languages,” said Tom Montemagno, Executive Vice President of Programming Acquisition for Charter. “The addition of ZEE’s channels to our lineup enables us to offer our customers South Asian-focused video packages that are meaningfully more robust, with enhanced flexibility and value, and directly aligns with our commitment to provide programming that reflects our customers’ diverse interests and perspectives,” he added

To promote the new programming and India View tiers, Charter and ZEE have launched a co-branded marketing campaign in Spectrum markets with high South Asian populations, including Los Angeles, New York and Dallas, focusing on the streaming packages: India View Stream for $19.99/month and India View Stream Plus for $29.99/month. The companies’ agreement marks the latest step by ZEE to serve the growing South Asian communities in the U.S. Since 1998, ZEE has been present in the U.S, taking a localized approach of promoting culturally rich stories while connecting South Asian audiences to their home country.

Punit Misra
Punit Misra

“The U.S. market is an important part of Zee Entertainment’s international strategy, and the increase in the South Asian population in the U.S. gives us an opportunity to serve the content needs of the growing population segment,” said Punit Misra, President of Content and International Markets at Zee Entertainment Enterprises. “The vast majority of our audiences who live in the U.S. are foreign born and have immigrated to the U.S. There is a very strong brand affinity in this group towards ZEE. We are delighted to expand our partnership with Charter to make this premium suite of channels available to Spectrum customers,” he added.

“Our partnership with Charter is extremely vital to our growth objectives in the U.S., and the agreement facilitates availability of a large variety of entertainment options targeted towards the South Asian audiences for Spectrum customers,” said Ashok Namboodiri, Chief Business Officer for International Business at Zee Entertainment Enterprises Ltd.“In addition to the Hindi content, we firmly believe that our next set of growth is expected from the vernacular languages like Telugu, Tamil, Kannada, Marathi, Bengali, Malayalam and Punjabi, and ZEE is evaluating various production opportunities which will bring immense value to this growing population segment in the United States,” he added

Tags: Ashok NamboodiriCharter CommunicationsPunit MisraTom MontemagnoZee

RECENT POSTS

Former Global CEO of EssenceMediacom, Nick Lawson, Joins i-media as Chairman
International

Former Global CEO of EssenceMediacom, Nick Lawson, Joins i-media as Chairman

July 8, 2025
0

London: In a strategic move signalling its ambitions for accelerated growth and industry leadership, omnichannel media owner i-media has appointed...

Read more
Omnicom Media Group shines at Cannes with 83 Lions and 8 key partnerships
International

Omnicom Media Group shines at Cannes with 83 Lions and 8 key partnerships

June 25, 2025
0

Mumbai: Omnicom Media Group (OMG), the media services division of Omnicom, wrapped up the 2025 Cannes Lions International Festival of...

Read more
HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms
International

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

June 18, 2025
0

London:  HighField AI, the industry’s first multimodal, agentic AI solution purpose-built for broadcast newsrooms, has announced its integration with CGI...

Read more
Havas unveils AI-powered product suite as it accelerates tech transformation
International

Havas unveils AI-powered product suite as it accelerates tech transformation

June 17, 2025
0

Mumbai: Havas has taken a bold leap forward in its AI transformation journey, unveiling a fully AI-powered product suite and...

Read more
WPP and TikTok Integrate Symphony AI into WPP Open to Supercharge Creative Solutions
International

WPP and TikTok Integrate Symphony AI into WPP Open to Supercharge Creative Solutions

June 16, 2025
0

MUMBAI: WPP is amplifying its partnership with TikTok. It has become the first advertising and marketing services company to integrate...

Read more
Football Dominates Global Sports Landscape with 51% Fandom, Nielsen Finds
International

Football Dominates Global Sports Landscape with 51% Fandom, Nielsen Finds

June 14, 2025
0

Nielsen, the global authority in audience measurement, data, and analytics, has released its much-anticipated 2025 Global Sports Report, mapping a...

Read more

LATEST NEWS

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head
People

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head

July 14, 2025
0

Mumbai: Moneyboxx Finance Limited, a BSE-listed NBFC dedicated to bridging the credit gap for micro and small enterprises in underserved...

MARKETING

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Protinex Teams Up with Bipasha Basu, Sania Mirza & Ravi Kishan for New Health Campaign

Protinex Teams Up with Bipasha Basu, Sania Mirza & Ravi Kishan for New Health Campaign

July 14, 2025
WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.