Cheil India won 1 Gold for “Spread the Joy” campaign for Samsung in Media category and 1 Silver & Bronze each for Samsung Service campaign in Film Craft & Film category
New Delhi: Cheil bagged record-breaking 14 awards at ADFEST 2017 which ended March 25th, in Pattaya, Thailand.
Cheil India’s “Spread the Joy” campaign for Samsung won Gold in Media category. The campaign converted Samsung showrooms into on-the-spot adoption centers by utilizing Samsung Joy Plus televisions to help increase adoption rates of homeless dogs.
In Film Craft and Film category, Cheil India bagged Silver and Bronze for Samsung Service film. Samsung India launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands. The campaign film, conceptualized by Cheil India, was unveiled across 50 television channels supported by print and digital. The campaign film went viral and touched a mark of 100 million views in just 7 weeks.
The campaign showcases the journey of a young Samsung engineer, who is on his way to provide the services in a remote village in India. The commercial underlines Samsung’s vision of creating long lasting relationship with its consumers through timely service.
Speaking on the wins, Sagar Mahabaleshwarkar, Chief Creative Officer said, “We are very proud of our wins. The awards are a testimony of the great work we are doing to connect Samsung with its consumers. The simplicity and honesty in these stories have been well appreciated across the world! We wish to continue winning more awards in the coming times.”
Cheil in total received 14 awards at ADFEST 2017. Record-breaking wins were not all what Cheil had achieved at ADFEST 2017. Wain Choi, Senior Vice President and Chief Creative Officer of Cheil Worldwide, was the Jury President to chair Film and Radio. Constantine Chew, Group CD of Cheil Greater China Shanghai, was the jury for Outdoor and Press.
Moreover, Cheil Worldwide hosted the 13th Young Lotus Workshop, a mentoring program for up-and-coming creative professionals, which was titled “Create with a Swagger.” As per Young Lotus Workshop, Cheil Worldwide, Cheil India, Cheil Thailand and iris Worldwide each held session
ADFEST 2017 “20 Years of Diversity” took place from 22nd – 25th March, 2017 in Pattaya, Thailand. 3,011 entries across 18 awards categories were exhibited, while close to 1,200 delegates from 69 cities attended.