New Delhi: Cheil South West Asia (SWA) has announced the appointment of Jitender Dabas (Jeetu) as CEO of Cheil X, its independent, full-service agency managing accounts beyond Samsung. Additionally, he will assume the role of Group Chief Strategy Officer (CSO) for Cheil SWA.
In this role, Dabas will oversee Cheil X offices in Delhi and Mumbai, while also providing strategic oversight to all agencies under the Cheil SWA umbrella. His leadership will span multiple capabilities, including creative, strategy, digital marketing, digital media, influencer marketing, technology, content production, retail design, and performance solutions.
Dabas joins Cheil X from McCann Worldgroup, where he served as Chief Operating Officer and Chief Strategy Officer for India, along with leading effectiveness for the APAC region. An alumnus of IIT Delhi, he is widely regarded as one of the top strategic minds in global advertising, with a career spanning WPP and IPG. His thought leadership and creative effectiveness have earned him accolades such as the WPP Atticus Award and jury positions at Cannes Lions, WARC Awards, Effies, and other global industry platforms.
Carlos Limseob Chung, Managing Director of Cheil India and President of Cheil South West Asia, expressed enthusiasm for the appointment, “We’re thrilled to welcome Jitender Dabas to the Cheil SWA Group and family. His reputation as a professional and leader precedes him, and his appointment marks a significant milestone as Cheil X enters its next phase of growth and transformation.
With our scaling up of our capabilities in digital marketing through Experience Commerce, content production through CYLNDR, retail design & branding through newRx, and digital media and influencer marketing, there couldn’t have been anyone better than Jeetu to drive this intersection of creativity, strategy, and technology into a new future-focused agency.”
Jitender Dabas also shared his excitement about leading Cheil X, “I am really excited about leading Cheil X at the pivotal moment in its journey in India. As an industry, we are all acutely aware of the change that is upon us. The old models are giving way, and newer models haven’t yet crystallized. And the truth is that disruptive creativity and big brand strategy, only when deployed across the persuasion funnel, will lead to truly impactful outcomes.
Cheil is a global leader when it comes to solutions at the intersection of creativity and technology, and I am excited about partnering businesses and brands in India with all the new-age capabilities that Cheil is building in India. I’m looking forward to creating something future-facing: an agency that doesn’t just keep up with change but leads it.”
With Dabas at the helm, Cheil X is set to accelerate its growth and innovation, positioning itself as a leading force in the evolving landscape of marketing and brand solutions.
