Chingari, a Web3 social app, has partnered with Songdew, a platform that assists music creators in distributing, promoting, and monetising their music globally, to encourage and promote upcoming artists in India, especially in tier 2, 3 & 4 regions.
The collaboration between Chingari and Songdew is significant for both companies as they share a common goal of enabling content creators to monetise their content. With Songdew’s assistance, Chingari will help prospective artists from tier 2, 3, and 4 cities showcase their talent to a wider audience and build a loyal fanbase.
The partnership will provide Chingari users with access to Songdew’s extensive music library, which includes various genres such as hip-hop, pop, rock, alternative, acoustic, edm, fusion, folk, classical, jazz, Indian, ghazals, and others. This will allow Chingari creators to generate entertaining content for their followers, incorporating fresh new tunes from upcoming artists.
Commenting on the association, Sumit Ghosh, CEO & Co-founder, Chingari, said, “We are delighted to partner with Songdew to support upcoming artists in the remotest corners of India. This collaboration will provide a comprehensive platform for artists to showcase their talent, build their fanbase and take their career to the next level, and in addition get the opportunity to monetize the content. Through this partnership, we hope to create a supportive community that will encourage creativity and inspire the next generation of artists. We are confident that this collaboration will help discover new talent and bring more exciting content to our platform.”
Ananya Khanna, Head – Marketing and Product, Songdew, said, exclaimed her excitement about the partnership, “Listeners have been looking to experiment with various genres/ languages. The only thing that artists need today is the right kind of exposure to get discovered and make a difference in their career trajectories. We are super excited about collaborating with Chingari and providing independent artists a platform to get their music heard and discovered.”
An official statement from Chingari read, “This association will open up new doors for upcoming artists in India and around the world, giving them a platform to showcase their talent, build their fanbase, and advance their careers. With the popularity of Chingari and Songdew’s music distribution and promotion services, this collaboration is sure to be a game changer for the Indian music industry.”