New Delhi: NODWIN® Gaming, an esports company, partners with Android for India’s BGMS Season 3. Garnier Men also sponsors the tournament, their first venture into Indian esports partnerships.
Android BGMS Season 3’s thrilling high-voltage action airs on Star Sports for the third year as top BGMI squads compete. The tournament exclusively uses high-performance Android devices.
Crunchyroll and Red Bull have teamed up with Android BGMS Season 3. Partners aim to engage the audience and enhance the experience for players and fans.
Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”
The tournament partners with TVS Raider as the Official Mobility Partner and Philips OneBlade as the Official Styling Partner.
Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”
“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN® Gaming.
The Android BGMS Season 3 opening weekend was a huge success, with peak viewership exceeding 140,000. The tournament kicked off with a three-day Opener Week at the Android Arena in New Delhi, featuring 24 teams. The top 18, including Team 8Bit, OneBlade, IQOO Soul, and Team X Spark, advanced to the League Week. Team Z and Godlike Esports, chosen via audience vote, also progressed. However, Team Limra, Gujarat Tigers, Viking Esports, and FS Esports were eliminated.
During the League Week, the 20 teams will compete in Survival Week and Domination League stages. The top 4 teams secure direct Finals qualification, while the remaining 16 enter the playoffs on August 6-7. The grand finale from August 9-11 will see the top 12 Playoffs teams and 4 best League Week teams vying for the BGMS Season 3 title.
Adding a touch of innovation, this season also includes three exciting formats –
- Powerplay (Active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.
- Bounty (Active during the League Weeks – Survival week and Domination week) – The top 4 squads from the overall standings of League Week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.
- Impact Player (Active during the weekend matches of the League Stage: July 27-28 and August 3-4) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.
“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.
The teams advancing to the League Week of Android BGMS Season 3 include Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z, and Godlike Esports.
Android BGMS Season 3 will be aired on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday at 7:00 PM. On Sundays during league weeks, Playoffs, and Finals, the broadcast starts at 6:30 PM. Fans can switch to Tamil & Hindi commentary on SS2 using the blue button.
The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN® Gaming.
