According to Chrome LIVE Week 3’23 data, Hindi Movies genre became the top gainer of the week as it grew by 0.06pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 93.6pc followed by Zee Anmol Cinema with 93.5pc at second position and Star Utsav Movies with 92.4pc at third position.
Sports genre claimed the second position as it grew by 0.04pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 98.3pc followed by Star Sports First with 83.2pc at second position and Star Sports 2 at third position with 81.2pc.
English GEC genre secured the third position by gaining 0.01pc in 6 Metros. The Q garnered the highest OTS with 45.3pc followed by Comedy Central with 36.0pc at second position and Colors Infinity with 35.8pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.