Chrome OTT (COTT) has revealed the latest viewership data for top OTT platforms from June 29 – July 5, 2023. Disney+ Hotstar, JioCinema, and Netflix lead in unique viewers, according to rankings based on reach.
Top 3 Platforms by Reach:
- Disney+ Hotstar: Leading the pack with an impressive reach of 128.02 million viewers, Disney+ Hotstar continues to dominate the OTT market, capturing audiences with its diverse content library.
- JioCinema: Following with a reach of 31.40 million viewers, JioCinema secures its place as a significant player, offering a wide array of popular movies, TV shows, and exclusive content.
- Netflix: With a reach of 18.04 million viewers, Netflix remains a top choice for viewers, known for its original series, films, and extensive catalogue.
The reach is calculated based on a minimum of 1 minute of viewing across a 24-hour period, ensuring that even short viewing sessions contribute to the total reach.
Viewer Engagement and Disclaimer
The published data shows OTT content consumption, including viewership from shared passwords, which can expand access beyond the original subscriber base, affecting viewer numbers and engagement metrics.
The unique viewers for COTT are calculated using the following formula:
- CTV Subscribers: Number of subscribers multiplied by 3 (assuming 3 viewers per subscription)
- Mobile Subscribers: Number of subscribers multiplied by 1.1 (assuming 1.1 viewers per subscription)
