New Delhi : Cinépolis, India’s first international and world’s second-largest movie theatre circuit in attendance, announced its alliance with IMAX to open new theatres in India. With this deal, Cinépolis will be launching four IMAX theatres located in the new complexes of Bengaluru, Kolkata, Navi Mumbai, and Thiruvananthapuram. The association will also mark IMAX’s first ever foray in the markets of Navi Mumbai and Thiruvananthapuram.
IMAX is one of the world’s most recognized premium entertainment brands, which fits perfectly with Cinépolis’ mission to offer the ultimate movie-going experience. Cinépolis opened its first IMAX theatre in 2004 in Mexico City and today, Cinépolis has 345 screens in 88 cities across India. The four new IMAX theatres at Cinépolis, offer moviegoers a truly immersive cinematic experience allowing them to enjoy the biggest blockbusters like never before.
IMAX’s Dual Projection technology provides the perfect imagery that draws the viewer into something as close to reality, an experience that is yet to be witnessed by numerous cinephiles. Coupled by the customised Pitch-Perfect Tuning and Pin-Point Accuracy, which creates a unique environment for the audience. Theatres backed by the IMAX experience possess the right blend of integrated sound system and precise speaker orientation to offer cutting-edge entertainment technology that delivers an immersive cinematic experience, which keeps the cinema-lovers coming back for more.
Cinépolis,has contracted for a total of 31 IMAX theatres, with 23 in operation across eight countries. In India, Cinépolis has six contracted IMAX theatres, with an operating theatre in the city of Pune, which is typically among the highest-grossing IMAX sites in the country, as well as a successful theatre operating in the city of Mumbai.
Speaking on the association Mr. Javier Sotomayor, Managing Director at Cinépolis Asia said “We are thrilled to announce 4 more IMAX screens in India, a market that values and appreciates the IMAX experience. At Cinépolis, we’ve always placed a special emphasis on offering the best service of the industry to all our customers worldwide. Cinépolis’ decades of client-focus are a perfect match with the decades of technological research IMAX has developed to create a film-going experience that’s both unique and awe-inspiring. The Cinépolis-IMAX global strategic alliance has evolved in its scope, working together shoulder to shoulder to surpass every challenge, and has set new and exciting objectives to revolutionize the cinematic experience through our great synergy of strategies. With over 14 years of a successful bilateral partnership, we look forward to our bright future with IMAX.”
IMAX CEO Mr. Richard L. Gelfond said “We continue to make significant progress in India where IMAX’s 2017 box office increased 78% over the previous year and we have signed 14 new theatres in the span of weeks. I am optimistic that our strong box office performance, which we believe is being driven by a greater audience appetite for Hollywood content as well as IMAX’s programing of more Indian films, coupled with the increased pace of multiplex development in the market will provide continued momentum as we look to build out the IMAX brand nationwide. Cinépolis is a valued strategic partner that has successfully brought IMAX into new markets for over 14 years. Partnership with Cinépolis further extends our partnership with one of the world’s largest exhibitors into India – a key market with an avid movie-going population that presents strong growth potential for IMAX. We look forward to working with them once again to introduce new audiences in India to The IMAX Experience”