Mumbai: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower base on Instagram and boosted the engagement rate on Facebook resulting in increased brand awareness and social media engagement.
#InspiredByChildren campaign is another initiative to further strengthen brand salience for Citroën brand in India. This contest allows children to explore their imagination, as they get an opportunity to draw, create or form the unique Citroën logo (Double Chevrons).
This contest enables the young participants to tap their creativity at the same time getting a chance to win Citroën Lifestyle products, which includes a Citroën C5 Aircross SUV scale model and a booklet that traces Citroën’s 100 year history through its landmark models.
The contest rolled out on Children’s Day and the final 10 selected winners will be announced in December 2019.
Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”