New Delhi: Clarity Communication, a PR and digital communications agency, has secured the public relations mandate for Farmery, an innovative Direct-to-Consumer (D2C) brand that is revolutionizing the Indian food market with its farm-to-fork approach. Through this partnership, Clarity Communication will manage Farmery’s comprehensive PR strategy, designed to enhance the brand’s visibility and strengthen its commitment to sustainability, transparency, and fresh, organic food.
Farmery has quickly become a disruptor in India’s organic and fresh food space by offering a wide range of high-quality, nutritious products directly from farms to consumers’ doorsteps. With a mission to make fresh, organic produce accessible and affordable, Farmery places a strong emphasis on sustainable farming practices, ethical sourcing, and environmentally conscious operations. By connecting consumers with local farmers, Farmery aims to provide wholesome food options while promoting a more transparent and sustainable food system.
Under the new partnership, Clarity Communication will utilize its expertise in media relations, digital PR, and authentic storytelling to craft campaigns that resonate with Indian consumers. The agency’s strategic approach will highlight Farmery’s key values of sustainability, transparency, and traceability, ensuring that the brand’s core messages reach a diverse audience across India.
Sowmya Iyer, Founder & CEO of Clarity Communication, commented on the partnership, saying, “We are thrilled to partner with Farmery in its mission to make fresh, organic, and ethically sourced food available to everyone. As consumers increasingly prioritize health and sustainability, Farmery’s farm-to-fork model offers the perfect solution. Our team is excited to amplify their brand story, raise awareness of their values, and build strong connections with a conscious and growing consumer base across the country.”
In line with its sustainability goals, Farmery works closely with local farmers, ensuring ethical sourcing and reducing its carbon footprint. By cutting out intermediaries and leveraging technology for direct deliveries, Farmery is able to provide farm-fresh produce while supporting local agriculture. With Clarity Communication’s expertise, Farmery aims to solidify its position as the leading provider of trusted, high-quality organic food in India.
This partnership marks a significant milestone in Clarity Communication’s growing portfolio of sustainable brands and highlights the agency’s commitment to supporting companies that are making a positive impact on both the environment and society.
