Mumbai: CLEAR Premium Water, a bottled water brand, has unveiled its most disruptive campaign yet — “Pani Ho To Clear” — featuring brand ambassador Hrithik Roshan. The campaign takes direct aim at India’s growing duplicate water market, combining humour and cultural nostalgia to deliver a powerful message on consumer safety and product authenticity.
The television commercial arrives at a time when counterfeit and imitation bottled water products continue to pose a significant challenge across the Indian market. Through the campaign, CLEAR Premium Water seeks to reinforce its positioning as a trusted, authentic brand while raising awareness among consumers about the risks of substandard water products.
Hrithik Roshan, Brand Ambassador, CLEAR Premium Water, said, “Over the last three years, I’ve been witness to Clear’s commitment to quality. I admire their authenticity and drive to deliver safe drinking water to their consumers. I’m happy to be a part of their campaign that puts customer safety at the forefront.”
Nayan Shah, Founder & CEO, CLEAR Premium Water, said, “This campaign is not about winning against competition, it’s about standing up for the consumer. In a space where imitation can blur perception, our responsibility is to restore clarity, reinforce trust, and remind people that when it comes to water, authenticity isn’t a choice, it’s a necessity.”
