Advertising may drive business growth, but it comes with a growing carbon cost. Today, a single ad campaign can generate roughly up to 70 tonnes of CO₂—the equivalent of over 45 million plastic straws. As brands demand both performance and purpose, a new solution is stepping in to help.
Climaty.ai, a pioneering carbon intelligence platform, officially launches today to help brands track, reduce, and offset the environmental impact of their entire media mix—not just digital. It is the first solution designed for full-funnel advertisers, delivering sustainability metrics and optimization tools across TV, OOH, print, radio, and digital in one seamless platform.
Ravi Rao, has joined Climaty AI to lead the sustainability-focused Agentic AI startup’s expansion in the region and globally. With over 35 years of media and marketing leadership across India, South Asia, and the Middle East, Rao brings deep expertise in driving growth and transformation for global brands.
“At Climaty.ai, we believe performance and responsibility aren’t at odds—they belong together,” says Ravi Rao, Managing Partner at Climaty.AI “Marketers & Agencies today are looking for tools that empower better decisions—not just greener ones, but smarter ones.”
A Unified Platform for a Fragmented Industry
Until now, carbon tracking in advertising has been limited to digital formats, often handled by standalone calculators or post-campaign audits. Climaty.ai changes that by integrating carbon measurement into the core of media planning and execution, offering:
- Real-time visibility into campaign-level emissions across all media channels
- Actionable reduction strategies through programmatic + infrastructure optimization
- Automated offsetting options integrated into existing workflows
- Agentic AI to enhance creative, targeting, and media performance
“For too long, we’ve measured campaigns by reach and ROI alone,” says Rao. “With Climaty.ai, we’re bringing in a critical third dimension: carbon accountability. What makes this platform stand out is that it doesn’t stop at measurement—it integrates emissions tracking, offsetting, and performance-enhancing AI directly into the campaign workflow.”
From Measurement to Movement
Built with marketers in mind, Climaty.ai’s Programmatic+ infrastructure helps reduce emissions during campaign execution—by eliminating redundant partner calls, optimizing delivery paths, and improving working media efficiency.
On top of this sits Climaty.ai’s Agentic AI ecosystem—four intelligent agents that assist media teams with creative optimization, audience modeling, predictive insights, and ROI measurement. These aren’t just analytics tools—they’re built to accelerate campaign effectiveness while reducing climate impact.
“We’re not here to reduce your efforts,” Rao adds. “We’re here to support you—making your strategy and execution faster, sharper, and cleaner.”
A Global Step Forward
Already piloting with global clients, Climaty.ai supports brands across markets with a shared goal: to future-proof media performance in a world of rising climate accountability and regulatory pressure.
“The launch of Climaty.ai is a clear step forward for our industry—not just here in the Middle East, but across global markets,” says Rao.
As expectations evolve, brands are no longer satisfied with carbon audits after the fact. They’re looking to build climate intelligence into the way campaigns are planned, executed, and optimized—without sacrificing speed or effectiveness.
The future of media is high-performance and low-emission. Climaty.ai is building the bridge between the two.
