Mumbai: CloudTV, India’s first certified Smart TV OS brand, has announced a strategic partnership with MediaTek, a global leader in chipset solutions. This collaboration marks a significant milestone in delivering fully compliant Android-based TV operating systems for the Indian market.
This alliance provides a seamless, turnkey solution for Indian TV brands, enabling original equipment manufacturers (OEMs) to integrate CloudTV OS with MediaTek’s System-on-a-Chip (SoC) technology efficiently. By streamlining integration, CloudTV’s partners can cut down on both time and costs, accelerating their go-to-market strategies. This move is expected to double CloudTV’s market share in India’s rapidly growing connected TV OS industry, reinforcing its leadership position in the smart TV space.
Additionally, CloudTV has confirmed that its OS is now fully compliant with Android Compatibility Test Suite (CTS), ensuring seamless performance across devices. The OS also offers access to free-to-air channels, allowing viewers to enjoy digital-quality news, sports, and entertainment without subscription fees.
Key Benefits of the CloudTV-MediaTek Partnership:
* Android CTS Compliance: Ensures seamless compatibility across the Android ecosystem.
* Android 14 Support: Enables cutting-edge security features and enhanced performance.
* Free-to-Air Channels: DVBS-2 compliant technology provides access to diverse content with no subscription fees.
* Pre-Certified Apps: Seamless access to YouTube, Prime Video, JioHotstar, and 200+ content partners.
Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, highlighted the impact of this partnership, stating, “By integrating MediaTek’s cutting-edge chipsets with CloudTV’s localized OS expertise, we are revolutionizing the Indian connected TV industry. This collaboration enables TV brands to offer competitively priced smart TVs with a certified OS and pre-loaded apps, breaking past high-cost barriers. Together, we are shaping the future of smart TV adoption in India.”
CloudTV’s ongoing strategic alliances aim to redefine India’s TV-viewing experience by bridging technology and accessibility. As the demand for smart TVs surges, this partnership creates new opportunities for content providers, TV manufacturers, and consumers alike—driving innovation and accelerating smart TV adoption across diverse audience segments.
