Mumbai: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its inception, the brand has led the transformation of the business-news media landscape through an amalgamation of the highest standards of journalism, cutting-edge technology and design.
In a bid to stay relevant, contemporary, and strike-a-chord with the ever-evolving audience, CNBC-TV18 has announced a stellar programming line-up under the helm of its anniversary celebration theme #Season20.
Drawing a parallel with the current pop-culture, CNBC-TV18’s #Season20 programming promises to be inspiring, thought-provoking and engaging. Broadly categorized into three major aspects namely India Inc., Markets, and Gen Next; the special programming line-up aims to bring to fore India’s growth story by putting the spotlight on the disruptors, icons, and game-changers of the Indian economy. Through the youth-oriented programming, #Season20 seeks to target a specific set of audience who are the drivers of the new economy.
The programming leg India Inc. will feature a slew of shows such as India Business Icons, Corporate Thrones, Disruptors, Brands that Built India with some of India’s biggest business icons, disruptors, entrepreneurs & brands that have left a mark and contributed towards the country’s success story.
The programming leg Markets, through shows such as Wizards of Dalal Street, Fund Anatomy, House of Policy, 20 Big Little Stocks will showcase the success patterns, strategies, investment philosophies and viewpoints of India’s biggest investment analysts in addition to charting the hits and misses of policies in India. Gen Next aims to advocate financial literacy amongst the youth of the country via contextual and relevant shows such as Investing @20, Youth Dialouges, Breaking Myths.
Commenting on this announcement, Shereen Bhan, Managing Editor, CNBC-TV18 said, “Since the inception of CNBC-TV18, India and the global economy has gone through significant transformations. Over the past two decades, we have witnessed the opening up of the Indian economy, the rise of India’s private sector and the capital markets. We have seen technology disrupt legacy businesses and create new markets. We have chronicled the benefits of globalization and the rising threat of protectionism. Through the span of time, we have remained constant in our dedication towards providing comprehensive, and in-depth analysis of the business and financial sector. Of politics and policy. We have made it our business to provide credible, accurate, actionable insights. As we mark this crucial milestone, we continue to be the leader in business news and today also cater to the needs of the English news market, establishing ourselves as one of the most-watched English News channels.”
Supporting the thought Basant Dhawan, CEO – English & Business News Cluster, Network 18 said, “We are delighted to celebrate CNBC-TV18’s two decades in imparting news, trends, and data that has aided in advocating actionable awareness to our audiences. Through our league of well-seasoned and unparalleled experts, global investors, research analysts, and market experts we have succeeded to become the ‘voice of influence’ for business across sectors in India. We have been spearheading the creation of genre-changing and award-winning programming for our audiences that goes beyond formats and mediums. It is with great pride that we look back at our achievements and contribution towards fostering India’s growth story by providing our viewers with actionable, accurate insights and help them with critical decision making through our expertise.”
Unfolding the beginning of the special programming line-up with House of Policy, the audience witnessed Ms. Latha Venkatesh interview Mr. Chakravarthi Rangarajan, former RBI governor. The episode spoke about how CNBC-TV18 has constantly covered the growth-story of the Indian economy, the changes that occurred in the performance of the government & the rapid growth of the banking sector.