Mumbai: CNBCTV18.com, India’s leading business digital platform under the Network18 digital umbrella, has partnered with Aditya Birla Health Insurance for its ‘Rakho Poora Khayal’ campaign. This new series features several prolific Indian women who have blazed a trail in their respective industries. Each episode delves into the myriad ways these women protect their family’s health, underscoring the importance of why women need to take the lead in the financial protection of their families.
Women in India are often taught since childhood to take care of the household and prioritise their families’ wellness over their own. They tend to procrastinate on financial decisions because they are busy juggling home and work. They often make themselves their last priority and rely on men to make finance-related decisions.
With the aim to educate women about the need to take control of theirs and their family’s finances, CNBC-TV18 created a series of segments within their popular show Money Money Money hosted by Surabhi Upadhyay. The series generated riveting conversations with real women from different industries about how they take to ensure their family’s complete care and protection. They further discussed the need for health insurance and encouraged other women to participate in making crucial financial decisions, instead of leaving it all on the man of the house.
The first episode featured Bollywood actress Vidya Balan who spoke about how she has struck the perfect balance between juggling her career and her family. Balan, an award-winning actress, believes that there is a lack of awareness on health insurance and it is important to go the extra mile to secure your family’s health because medical emergencies are not limited to physical and emotional setbacks, but also financial.
Along with Vidya Balan, the series featured Naiyya Saggi, founder and CEO, BabyChakra.com, Radhika Kumari, founder, Pink Rickshaw Co, Preeta Sukhtankar, founder of The Label Life, Reema Sanghavi, co-founder, Pinkathon, Pooja Dhingra, Founder and CEO, Le15 Patisserie, and Supriya Rathi, Director and Principal Officer, Anand Rathi, Insurance Brokers Pvt Ltd.
Surabhi Upadhyay, Deputy Editor, CNBC-TV18 and anchor of Money, Money, Money shares, “Motivating women to take charge of their financial wellbeing is the need of the hour and health insurance is the critical first step in that journey. Getting successful women from diverse professional spheres to share their stories was a great way to start a conversation around health insurance, and urge women to take charge of their financial destiny.”
Ranjita Sehgal, Business Head, CNBCTV18.com, said, “For a woman, family and health are the topmost priorities. However, it has been the accepted norm that financial protection and planning for the family are by default a man’s responsibility. To address this gap, CNBCTV18.com and Aditya Birla Health Insurance built a great narrative with all our successful women guests, drawing from their personal lives and experiences. This will help the partnering brand to connect and reiterate the powerful message that women could be the ideal financial decision-makers to our audiences across all CNBC-TV18 platforms.”
Mayank Bathwal, CEO, Aditya Birla Health Insurance, says, “Women are very protective about their family and their contribution towards taking care of the family’s health is unmatched. However, traditionally, health insurance as a category had never addressed women directly, in spite of them being 48% of India. Therefore, through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance aims at motivating and urging women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The new series with CNBCTV18.com is a step towards spreading that awareness among women, helping them understand their protection needs and thereby choosing the right health insurance solution. Through this initiative, we want to motivate women to think about the role health insurance can play in their lives and self-realize their needs.”