Mumbai: With World Environment Day (June 5) in focus, CNN-News18, India’s most-watched English news channel, is launching #CNNNews18OneLess, a purpose-led campaign that encourages people across the country to take one simple, conscious action to reduce their environmental footprint.
The #CNNNews18OneLess focuses on the power of individual action anchored in a straightforward but powerful idea that the environmental crisis is not a distant concern but is reflected in the daily choices each of us makes, especially when multiplied by millions of people making the same conscious choice. One less unnecessary delivery order means less packaging, less paper, and less deforestation. One Less Elevator ride means less energy, fewer emissions, and less pressure on a warming planet. One Less Idle Engine means less fuel burned, less pollution, and fewer emissions. One Less Printed Bill means less paper and less impact on the climate.
As part of the campaign, CNN-News18 will feature a special line-up of on-air and digital content focused on practical, everyday actions that can help reduce environmental impact. This will include stories such as India’s Cooling Crisis, examining how rising air-conditioner usage is placing biggest stress on the country’s power grid; One Less Degree, highlighting the environmental benefits of small changes in AC temperature settings; expert-led discussions on sustainable use of household appliances and reducing plastic waste at home; and One Less Car Ride, exploring how short-distance driving is contributing to growing urban pollution. Together, these stories aim to make sustainability relatable, actionable, and relevant to everyday life.
The campaign will have CNN-News18 anchors raising awareness by asking viewers what their ‘One Less’ pledge will be, as one small change, multiplied by millions is where change begins.
Rahul Shivshankar, Editorial Affairs Director, CNN-News18, said, “The planet is not being destroyed by one catastrophic decision. It is being worn down by a million small, careless ones made every single day. At CNN-News18, we believe that journalism is not just about reporting the crisis but about inspiring people to be part of the solution. ‘One Less’ is our call to action and a reminder that change does not always begin in boardrooms or policy chambers. It begins with the everyday choices we make as individuals, and through #CNNNews18OneLess, we hope to demonstrate how one small action, multiplied by millions, can create a meaningful impact for the planet.”
Smriti Mehra, CEO of English and Business News, Network18, said, “The trust placed in CNN-News18 by millions of viewers comes with a responsibility to do more than report events; we must help shape conversations that matter. Environmental sustainability is not a future concern; it is a present reality. Through #CNNNews18OneLess, we hope to use the strength of our platform to encourage simple, everyday actions that, when adopted collectively, can create a lasting impact for generations to come.”
Through #CNNNews18OneLess, CNN-News18 has curated a thoughtful campaign on environmental sustainability that highlights its role not only as a channel reporting on climate issues, but also as a platform that encourages informed conversations and inspires positive, purposeful action. Tune in to CNN-News18 to find out how you can do your bit to make an impact this environment day.
