According to the company’s VP of global design, James Sommerville the new font encapsulates elements from the company’s past and its American Modernist heritage. Revealing the news on Instagram, the post also showcased different versions of TCCC Unity, including the light, bold and condensed versions.
Sommerville’s Instagram post reads“Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments.”
Sommerville said TCCC Unity “encapsulates elements from Coca-Cola’s past and its American Modernist Heritage”. The post shows a variety of different versions of the font, including bold and italicised versions of TCCC-Unity.
Among the list of brands that have also created their own font include Intel, Nokia and General Electric.
The launch of the new font comes after the company unveiled its global “One Brand” strategy in Singapore and Malaysia last April. For the first time ever, the entire Coke range in the region will be marketed under one brand design, unifying all of Coca-Cola’s varieties under the one design using the iconic Red Disc.
Last August, the company worked with one of Malaysia’s top artists Reggie Lee to launch a set of “The Merdeka” limited edition cans in commemorating the country’s 60 years of independence. Coca-Cola also collaborated with Chinese singer Lu Han and McCann World group Shanghai in June 2017, to release a new label design for its annual “Share a Coke” summer campaign.
