Mumbai: Zee Entertainment Enterprises Ltd. (ZEE) has strengthened its global digital leadership team with the appointment of Krishnendu Chakraborty as Business Head – APAC, Zee5. In his new role, Chakraborty will report to Siju Prabhakaran, Chief Business Officer – Zee5 Global, and will lead the platform’s business strategy across the Asia-Pacific region.
As Business Head – APAC, Chakraborty will be responsible for accelerating Zee5’s growth across the region by expanding its market presence, driving subscriber and revenue growth, forging strategic partnerships and enhancing consumer engagement. His appointment aligns with the company’s broader strategy of strengthening its international digital business and reinforcing Zee5’s position as a leading global entertainment platform.
Welcoming the appointment, Siju Prabhakaran, Chief Business Officer – Zee5 Global, said, “As we continue to strengthen Zee5’s positioning as a leading global entertainment destination, attracting high-calibre talent remains central to our growth strategy. APAC remains one of the most dynamic and high-potential markets for Zee5, and Krishnendu’s proven track record in driving strategic partnerships and enhancing consumer engagement will play a pivotal role in accelerating our strategic ambitions in the region. I look forward to working closely with Krishnendu, as we continue to scale our global presence and deliver compelling entertainment experiences to consumers.”
Chakraborty brings more than 21 years of leadership experience spanning traditional and digital media, direct-to-consumer businesses, sports and consumer technology. Prior to joining Zee5, he was associated with Meta, where he led creator partnerships across the Asia-Pacific region and sports partnerships for India. His diverse experience is expected to support Zee5’s efforts to deepen audience engagement while expanding its digital footprint across key international markets.
The appointment comes as ZEE continues to strengthen its digital leadership team in India and globally, reflecting its long-term focus on building a profitable, scalable and innovation-led digital business. With sustained investments in leadership, technology and strategic expansion, the company aims to capitalise on emerging opportunities in the evolving digital entertainment landscape while reinforcing Zee5’s competitive position across global markets.
