CoinDCX, an Indian crypto exchange, has appointed Rajnish Vedi as the Head of Customer Experience. Before joining CoinDCX, Vedi was VP, Customer Experience at MakeMyTrip.
In his new role at CoinDCX, Vedi will focus on building the customer experience across all product lines, including self-help platforms, voice and back office inquiries and core product experience, informed an official statement.
The company further revealed that Vedi’s efforts will be directed towards improving the NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) by building customer journeys, transparent customer communication and customer support practice.
Commenting on his appointmet, Vedi, said, “I am excited to be a part of this dynamic sector and help enhance the experience for CoinDCX’s customers. I will be working on enhancing the customer experience of the existing 15 million users, by offering seamless and faster query resolutionAlso, as crypto and web3 proliferates further, these new-to-crypto customers,, will require handholding and a seamless experience on the platform. I am looking forward to partnering with the business units, and mobilising my expertise to further enhance the company’s customer experience and set higher benchmarks for the web3 industry.”
Commenting on the appointment, Mridul Gupta, COO, CoinDCX, said, “We are delighted to welcome Rajnish on board. CoinDCX offers simplified crypto investing for the masses, and we have always put customer centricity at the heart of our business. Rajnish will be the key architect in taking our vision forward for building a customer-first organisation as we progress towards our next phase of growth. This will be specially important as we onboard new-to-crypto users and launch new crypto-first products. He will be working closely with product, operations and support teams to deliver superior customer experience across our products.”
