MUMBAI: Collective Artists Network’s Terribly Tiny Tales (TTT), a storytelling platform, recently released POOKIE, a four-episode microdrama that makes us relive the messy, funny, and tender moments of college life. Backed by Maybelline New York’s SuperStay Matte Ink collection, the series takes us along the journey of Raima, played by content creator Tarini Shah, who is lively, full of hobbies and caffeine, and Arko, who is quieter and finds comfort in nature and simple joys.
POOKIE reflects upon the journey of navigating friendship, first love, and all the fun moments that made college life unforgettable. The series aims to connect with young audiences in an unhinged and relatable way, depicting how beauty and self-expression go hand-in-hand in today’s time.
Talking about the collaboration, Jessica Rode, GM, Maybelline New York India said, “Confidence and self-expression are the heart of today’s generation. POOKIE with TTT gave us the perfect opportunity to be part of a story that felt authentic to our consumers and relevant. The emerging format of microdramas really helped us engage with young audiences in a way that went beyond traditional campaigns and established a real connection between the brand and the audience.”
The series stars content creator Tarini Shah. Her presence looks to add a layer of relatability, making the characters’ journey feel true to the world of Gen Z viewers.
“POOKIE was fun, heartfelt, and rooted in everyday experiences. It’s always been great having brands support us and the upcoming microdramas. TTT and the audience are absolutely on the upward curve, and we will deliver a non-stop variety of content in. The journey feels even more special when brands like Maybelline become a part of it,” said Anuj Gosalia, founder, CEO, Terribly Tiny Tales.
POOKIE premieres on TTT’s YouTube channel with the first episode having streamed on 27 September and the finale on 30 September 2025.
