Mumbai: Colors Bangla brings forth the story of unbreakable bond between two sisters through “Kanak Kakan”. Scheduled to launch on the Bengali New Year the show celebrates the struggle of two sisters and how they stand by each other against all adversities. The show Kanak Kakan produced by Snehasish Chakroborty will go on air from 15th April every Monday to Saturday at 8 pm on COLORS Bangla.
Speaking on the launch Rahul Chakravarti, Business Head – COLORS Bangla & COLORS Odia said, “We strive to provide our viewers with fresh, innovative content. The story of Kanak and Kakan is an engaging story and their courage and determination to fight against the most difficult situations will inspire everyone. Having lost their parents early in life, both sisters stand by and support each other in everything they do. The gripping narratives and compelling storytelling is sure to make this show an inherent part of their daily lives.”
Commenting on the launch of the show, Snehasish Chakraborty, Blues Production, “The show orbits around the story of two sisters and how they emerge from even the most difficult situations. The writing for this show is extremely strong in terms of characterization and the engaging screenplay should leave audiences hooked at the end of every episode. Every bit of our experience has been enriching and we are confident that our audience enjoy our narrative through the eyes of our protagonists. We hope Kanak Kakan will be a stepping stone to a long-standing partnership with COLORS Bangla.”
Along with Shweta Bhattacharya, Srabani Bhunia, Kanak Kakan will feature a stellar line-up of artists Chaitali Chakroborty, Dipankar De, Apurva, Suvonkar aand others.
The channel extends its reach with a continuous marketing push through a 360-degree promotional campaign that involves a combination of innovative social media and traditional media elements like Outdoor, Print, cross channel & BTL activities.