‘Colors WE! Women Empower’ is a unique crowd-funding campaign for the `WE! Udaan Scholarship’
Bengaluru: In a powerful statement of strength to its cause to champion women and give them flight, Social Access Communications in collaboration with Ministry of Women and Child Development, Govt of India, and premium Hindi entertainment channel, Colors, proudly launches ‘WE! Women Empower.’ An initiative By, Of and For the Girls and Women of India, to attempt a first-of-its-kind, never before done, circumnavigation around the Planet in a microlight, by a mother-daughter duo.
The feat will attempt a World Record and It will fly across 21 countries, taking the message of women empowerment, while spear-heading a unique crowd-funding campaign for the `WE! Udaan Scholarship’ to champion, enable and empower under-privileged Indian girls across India who want to fly.
Commending the extraordinary expedition and extending her whole-hearted support, Hon. Minister Women and Child Development, Govt of India, New Delhi, Ms Maneka Sanjay Gandhi in a congratulatory message to the launch event said, “Flight is one of the best symbols of liberation and I am happy to say that Indian women have demonstrated that there is no glass ceiling in the sky time and time again.”
While till date no woman pilot has ever flown in a microlight around the globe, Mysuru based and India’s first female microlight flying instructor, teacher and mother, Capt. Audrey Deepika Maben and her 19-year-old daughter, Amy Mehta will attempt the enviable journey on February 18th next year. With the country cheering her dare-devil spirit to circumnavigate the Planet, they will raise awareness for the scholarship fund and achieve the highest flying honour for Indian women.
Waving a green flag to Capt Audrey Maben and Amy Mehta’s brave endeavour, said Raj Nayak, COO – Viacom18, “COLORS is extremely proud to be partnering with such an innovative, courageous and empowering cause. This is going to be such a great accomplishment for us Indians, and even a greater feat for women everywhere. It’s so humbling to see these two women defy all rules and limitations to achieve the unthinkable. This association between COLORS and WE! is an effort to shape and mould discussions around inspiring and motivating women to come out of their boundaries and show the world what they are capable of. While we spread this message through our platform, I urge more and more women to break the shackles of the society and spread their wings to fly. A big thank you to Beti Bachao, Beti Padhao movement and Ministry of Women and Child Development for having lent their support to this initiative as I strongly believe that together we will be able to enhance the lives of our women.”
Poised to take on the unexpected, an excited Capt. Audrey Maben shared, “To me flying has spelt nothing but freedom. It is pure joy to be airborne. Getting an opportunity to see the world and become one with it, is an elevated state of freedom. This mission will give wings to many more girls like me who dreamt of flying everyday. All dreams can come true. I have been blessed to live my dream,” she added.
Colors `WE! Women Empower has been conceived and initiated by Social Access Communication in collaboration with Ministry of Women and Child Development, Govt of India and sponsored byleading entertainment channel, COLORS.The expedition is supported by the Indian Women’s Pilot Association (IWPA), Aerosource India Pvt Ltd, Aerotech FMS Pvt Ltd, Government Flying Training School (GFTS) and Navy Blue Foundation (NBF).