Mumbaii: Viacom18’s Marathi entertainment channel, Colors Marathi today announced the launch of the Marathi version of India’s biggest reality TV show – Bigg Boss. A renowned Reality concept worldwide, the show has tasted success in 92 countries including India, where it has been adapted in Hindi, Bangla, Kannada, Tamil and Telugu. Bigg Boss is the most watched and most talked about Reality format in India with the Hindi version hosted by superstar Salman Khan just having wrapped up its 11th season this January.
All set to launch on 15th April, the channel has roped in Marathi Superstar and Director-Producer, Mahesh Manjrekarto host the Marathi version of the show.
After scaling new heights with Bigg Boss Kannada year on year, said Ravish Kumar – Head, Regional Entertainment, Viacom18, “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time togive them an experience that is at par with the National channels.”
Speaking about Bigg Boss and its impact on the category, Ravish further added “The format also brings in new viewers seeking variety content and generates a lot of buzz on Social media – both factors are very crucial for the growth of our brand and the category, thereby making it an interesting proposition. I am sure that Bigg Boss will soon become one of the premium properties in the Marathi television space, much loved by advertisers and viewers alike.”
Said Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi & Gujarati,“The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”
Bigg Boss has an intriguing format; to be a celebrity and to be under surveillance 24×7 on camera is no easy task. The voice of Bigg Boss is the link between the celebrities and the outside world. The show is all set to stake its claim on the Marathi viewers across the globe with the brand-new series which will have its own batch of celebrities and a dash of local flavor with loads of drama, action, tasks and entertainment thus making it show to watch out for. Society’s insatiable curiosity to get a peek into the lives of their favorite celebrities is something that holds universal appeal and is sure to attract eyeballs.