Mumbai: Colors set to move its longest running serial Balika Vadhu to 6:30 PM and brings in the new show Shakti…Astitva Ke Ehsaas Kii., a tale of conscious prejudice meted out by a family against its own kin. Putting blood relations in a quandary, Shakti portrays the strength and power of a family to dictate the destiny of its children – Soumya (Mahira Khurrana) and Surbhi (Tasheen Shah).
Produced by Rashmi Sharma Telefilms Ltd, Shakti is set to unravel the truth behind their family’s behavior towards them, starting 30th May 2016, every Monday to Friday at 8:00 PM on Colors.
Commenting on the show, Manisha Sharma, Programming Head – COLORS said, “Prejudice comes in many forms; the differential treatment is based on a variety of factors including race, sex, and age among other reasons. However, the one kind that, though widely prevalent, goes unnoticed is that which a family doles out against its own kin. With Shakti…Astitva Ke Ehsaas Kii, we aim to show how conscious prejudice and the pursuit of perfection has the power to decay an entire family. With this show, we are fortifying our relationship with Rashmi Sharma Telefilms; their penchant for gripping narratives and compelling storytelling has made them a favorite among audiences.”
Talking about the time slot, she further added, “Shakti will launch in the 8:00 PM primetime slot where it takes the baton from our longest running fiction drama Balika Vadhu, giving audiences a new story to support and follow. Balika Vadhu, in turn, will move to the 6:30 PM timeslot where Dr. Nandini, Dr. Amit and Krish’s endearing tale will continue to enthrall viewers. Ishq Ka Rang Safed will move up to the 6:00 PM slot.”
Set against the backdrop of culturally rich and vibrant Punjab, Shakti…Astitva Ke Ehsaas Kii talks about parents who discriminate between their two daughters. The elder one, Soumya doesn’t understand why her father Maninder (Ayub Khan) and Dadi (Mamta Luthra) treat her differently. On the other hand, the younger one, Surbhi’s struggles to understand her mother Nimmi’s (Reena Kapoor) indifference towards her. Having been deprived of an education, and with no friends, toys or companions, Soumya finds solace in her mother’s arms. But the story is different for Surbhi. Smothered in her father and Dadi’s love, Surbhi goes to school, plays with her friends, and gets everything she wants except for her mother’s affection. The want for a socially ‘perfect’ life sees Maninder and Dadi go to any lengths to maintain a false prestige, even at the cost of alienating their own. But the mystery remains…what truth has the ability to tear apart a family from its very roots?
Shakti…Astitva Ke Ehsaas Kii on Colors brings together a stellar cast of well-established actors whose strong portrayal of characters makes the show a convincing proposition for viewers.