Mumbai: IndiaCast has strengthened the global footprint of Viacom18’s Hindi general-entertainment channel Colors, which is now part of the Sky lineup in New Zealand.
The channel will offer a mix of dramas, reality shows, live events and movies, catering to the Indian diaspora across the world. Colors has been added as part of Sky’s foreign-language subscription channel lineup.
Raj Nayak, CEO of Colors, said, “At Colors, it has been our constant endeavor to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming lineup provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”
Anuj Gandhi, the group CEO of IndiaCast, said, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”
Megan King, the director of content strategy at Sky, added, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign-language channel lineup helps bring this culture closer to home here in New Zealand.”