Mumbai: The Advertising Club (TAC) India is all set for the 16th edition of the coveted “EFFIE AWARDS INDIA 2016” presented by COLORS and powered by COLORS INFINITY. The awards are the gold standard in marketing communications awards and recognize category game-changers and innovators for the year. The EFFIE India Awards 2016 has been adjudged by an eminent jury panel of 275 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. The Awards have continued to grow in scale and strength with this edition witnessing 21% growth in award entries. The awards are to be held on 16th December, 2016 @ Taj Lands End, Mumbai with over 1000 people from across the industry expected to be attending the prestigious event.
Speaking about the changing dynamics of campaigns and the importance of being relevant Mr. Vikram Sakhuja, 2016 Awards Chairman, EFFIES, said “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The EFFIEs laud and recognize campaigns that have grown brands and business”
He further added “The response for EFFIES has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness.”
Elaborating further on the entries Mr. Mitrajit Bhattacharya, 2016 Awards Co-Chairman EFFIES said “The EFFIEs 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”
Speaking at the award ceremony Mr. Raj Nayak, President of The Advertising Club said “.The EFFIEs 2016 have been increasingly patronized owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “