New Delhi: Nation’s favorite reality show Bigg Boss is back after tasting a remarkable and groundbreaking success last season and is all set to give 2020 jawab with power-packed entertainment and unlimited drama. With less than a week left for the show to hit the television screens, COLORS has attracted some of the leading brands who have come on board as sponsors for the new season. Apart from MPL as the presenting sponsor and Dabur Dant Rakshak Ayurvedic Paste and TRESemmé as powered by sponsors, the channel has signed Lotus White Glow as Beauty Partner, multiple associate sponsors including Chings, Garnier men acnofight facewash, Vicco Narayani, Greenlam laminates, Mamaearth Hair Oil, Somany Tiles, MDH Masale, Fogg Deodarant, Philips Hair Straightener, Urban Company and Honda City.
Elaborating on the sponsorship, Pavithra KR, Senior Vice President, COLORS, Sales, Viacom18, said, “We are delighted to have 15 brands as sponsors representing varied categories before we go on air. Bigg Boss is not only a huge hit with viewers but also with advertisers thanks to its immense reach and the traction across consumer segments. It is one of the most sought-after marketing arenas for advertisers to launch their tentpole products or properties. This year as well you will see us unveil exciting and seamless engagements for most of our brands, so they get maximum benefits out of the associations.”
With the show’s immense popularity and reach, it provides a befitting opportunity for the brands to engage and collaborate through various touchpoints – active and passive inside the Bigg Boss house. During the show, the brands will gain prominence and visibility through ad spots, task integrations, caller of the week segment, special zones, and other peripheral branding opportunities. The Bigg Boss house this season will have various interesting elements like a spa, dining area, shopping mall, and theatre that will give further impetus to the brands to enhance their visibility and influence consumers. The show is set to turn the tide and be an antidote to this year by reinstating normalcy and introducing an eclectic mix of contestants to present a gamut of entertainment.