Mumbai: COLORS’ upcoming fiction offering Choti Sarrdaarni sketches the life of Meher, who overcomes hardships and fights fearlessly to become an invincible mother. The show stands true to the fact that there is no greater warrior than a mother protecting her child and highlights the multiple facets of Meher as a ‘Bahadarni’, who will be known as the Choti Sarrdaarni. Produced by Cockcrow and Shaika Entertainment, Choti Sarrdaarni will go on air starting 1st July, every Monday-Friday at 7:30 pm.
Based in the heartlands of Punjab’s Sardool Garh, the show traces the life of Meher Dhillon (played by Nimrit Kaur), a level headed Punjabi girl who dreams of a perfect life with, Manav (played by Hitesh Bharadwaj), the one she loves. But all her dreams and hopes come crashing down due to unforeseen circumstances created by Meher’s mother Kulwant (played by Anita Raj) and she is left to fight her own battles. She then meets Sarabjit Gill, (played by Avinesh Rekhi) a politician and a single father and her life takes an unexpected turn. Fierce and full of fire, Meher emerges stronger, learns to combat her fears and becomes the protector of her family, a Choti Sarrdaarni.
Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said – “COLORS is committed to championing and propagating stories of tenacious women through shows like Shakti…Astitva Ke Ehsaas Ki, Udaan and now with Choti Sarrdaarni. Through this show, we want to celebrate the spirit of every woman who has been through tough times but has come out stronger. It is an ode to all those women who have empowered themselves and played a prominent role in protecting and shaping the future of their families.”
Resonating similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Choti Sarrdaarni is a story presented through the lens of a girl, who persists against all complexities of life, breaks stereotypes and paves the path to become a strong woman and moreover a stronger mother.Courage is a woman’s strongest armor and if we draw inspiration from our inner self, we can achieve anything and Meher’s story will remind everyone of just that. The viewers will relate to Meher’s struggles and her valor as she finds happiness, embraces motherhood and becomes a Bahadarni.”
The channel has planned a series of marketing activities at the grassroots level to strike a connect with the viewers.