Mumbai: Hindi Entertainment Channel Colors Is set to launch a new social drama Vidya, the story of an illiterate army widow who gets a compensatory government job as an English teacher.
Set against Devgarh, a small village in Uttar Pradesh, the show brings to fore Vidya’s apprehensions and struggles as she steps into the role of a schoolteacher to financially support her family after her husband’s demise.Further story of Vidya Revolves around Vidya’s struggle with an unfamiliar language and how she gathers all the courage and strength to teach English, incorrectly at first but gradually learns and overshadows her weakness later.
Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “COLORS has been a pioneer in presenting strong and socially relevant concepts that have changed the entertainment landscape of our country. Along with unique storylines, we have successfully created characters which have left an everlasting mark on the minds of the Indian audience. With Vidya, our attempt is to give viewers,yet another relatable character, who will entertain them with her interesting nuances and idiosyncrasies. Vidya’s journey from being an innocent uneducated widow to a resilient woman will add the right amount of freshness and fun to our existing fiction lineup.”
Speaking about the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “We live in a society wherein people are quick to pass judgments about each other basis their language skills. But there are very few who try to correct them or motivate them to learn better. Vidya is a quirky take on many such moments that we experience in our life through the perspective of an illiterate teacher with the same name. She faces criticism and disparagement, but she tides over them and turns her weakness into her strength to become an English teacher.”
Producer Mahesh Pandey, said,“I hail from a small town in UP and have witnessed how education is still a major concern in these villages. A lot has been spoken of when it comes to our education system, but it’s us who have failed to address these challenges and help spread awareness about illiteracy. Therefore, to bring to light a topic of great importance, Vidya was conceptualized. A strong lady, conscious about her challenges but has the determination to overcome them, she will not only self-educate herself but will also fight the people who are corrupting the system and at the same time, change it.”
Along with Meera Deosthale, Namish Taneja and Waqar Sheikh in the lead role the show will feature Liliput playing pivotal roles. Produced by Mahesh Pandey, Vidya will air from 9th September every Monday to Friday at 7:00 PM on Colors.