• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Monday, January 30, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Commerce in India rapidly going Digital, reveals Salesforce report

As commerce moves online, 96% of sellers in India report impacts from third-party cookie depreciation.

by Editorial
August 10, 2022
in Featured, Market Analysis
Reading Time: 2 mins read
A A
Salesforce
Share Share ShareShare

Salesforce released the second edition of its State of Commerce report that shares insights from over 4,000 commerce practitioners across 25 counties, including 200 from India, as well as analysis of buying data from over 1 billion customers across 54 countries, on how B2B and B2C companies are adapting to a digital-first customer engagement landscape.

Key insights of this year’s State of Commerce report include:

Digital Channel Expansion Is In Full Swing: Globally, same-site sales grew 44% between Q1 2020 and Q1 2022 at B2C companies, and 95% at B2B companies. But e-commerce sites are the tip of the iceberg as sellers race to meet customer expectations for new buying options. Respondents from India expect an average of 48% of revenue to come from digital channels within two years.

Alternative Payment Options Are Becoming Table Stakes: The rise of cryptocurrency as a payment option is forecasted to soar in the coming years. In the meantime, mobile wallets and installment plans are seeing a big boost. 71% respondents in India accept at least one mobile wallet option at checkout.

Investment In Automation Is Putting Data To Work: With bottom lines stretched by inflation — and third-party cookies being depreciated — commerce organizations are focused on putting customer data to work to drive efficiency and profitability. 62% of respondents say automation will be a priority over the next two years.

Deepak Pargaonkar
Deepak Pargaonkar

Deepak Pargaonkar, VP, Solution Engineering, Salesforce India said, “While the migration of customers and businesses towards digital channels began much earlier; the pandemic only accelerated the transition. The increased transactions online are both a boon and a challenge for customer-facing teams handling transactions on existing and emerging platforms. Investments in technology are key to stay on course with the digital wave in the coming years.”

Manish Kapoor
Manish Kapoor

Manish Kapoor – Managing Director and CEO, Pepe Jeans India, said, “Understanding customer dynamics has never been easier considering the amount of data available on individual customer trends. Running a successful e-commerce business is not a sprint. Businesses require automated technology platforms that can keep up with changing customer needs. Today, Pepe Jeans uses Commerce Cloud to deliver seamless ecommerce experiences across all customer touchpoints”

Tags: Deepak PargaonkarDigital CommerceManish KapoorSalesforce

Related Posts

PUMA ropes in cricketer Harmanpreet Kaur as brand ambassador
Featured

PUMA ropes in cricketer Harmanpreet Kaur as brand ambassador

January 30, 2023
BCCI Invites Bids for Women's Premier League Title Sponsorship
Featured

BCCI Invites Bids for Women’s Premier League Title Sponsorship

January 30, 2023

LATEST NEWS

BCCI Invites Bids for Women's Premier League Title Sponsorship

BCCI Invites Bids for Women’s Premier League Title Sponsorship

January 30, 2023
IIFL Finance signs Tamannaah Bhatia as brand ambassador

IIFL Finance signs Tamannaah Bhatia as brand ambassador

January 30, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

InMobi elevates Swapnil Ravindran as Head of Sales
Featured

InMobi elevates Swapnil Ravindran as National Sales Head

by Editorial
January 30, 2023
0

InMobi, a mobile advertising technology company, has elevated Swapnil Ravindran to National Sales Head. He joined the company in December...

Škoda India’s Head of Sales & Head of Marketing quits

Škoda India’s Head of Sales & Head of Marketing quits

January 28, 2023

MARKETING

PUMA ropes in cricketer Harmanpreet Kaur as brand ambassador
Featured

PUMA ropes in cricketer Harmanpreet Kaur as brand ambassador

by Editorial
January 30, 2023
0

PUMA India has announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador. Harmanpreet was onboarded over...

Subscribe to Newsletters

ADVERTISING

Standard Chartered appoints Sarabjit Anand as Chief Technology and Operations Officer
Advertising

Skipper Pipes onboards Lowe Lintas as its creative partner

by Editorial
January 24, 2023
0

Skipper Pipes, a manufacturer of polymer pipes and fittings, today announced that it has assigned Lowe Lintas as its creative...

Garage Worldwide appoints Sanjay Deshmukh as CEO

Garage Worldwide appoints Sanjay Deshmukh as CEO

January 24, 2023
Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.