With the increase in the number of cases of cruelty to animals, a communication campaign has been launched to urge the Government of India to present the amendments to the Prevention of Cruelty to Animals Act 1960 to Parliament in this winter session.
Says Abodh Aras, veteran animal activist and CEO of Welfare of Stray Dogs, (WSD), “It is important that the archaic and weak, PCA Act, 1960 is amended. A report quotes that 4.5 lakhs cases of animal abuse by humans were reported in 10 years. The existing law has failed to punish perpetrators adequately and deter others. The civil society needs to appeal to the government to replace the PCA Act with the stronger Draft Animal Welfare Act 2011.”
Creative Directors Rohan Joseph and Vallabh Yeolkar who created the campaign along with Raj Nair as a labour of love, added, “Sessions have passed without the amendments to the Prevention of Cruelty to Animals Act being tabled. We are sincerely hoping they will be tabled in the winter session of Parliament.”
Several national and regional newspapers have carried articles about the need to present the amendments urgently, as a part of this campaign which also positions communication as a force for good.