Gurugram: Integrated communications agency Confiance Communications has bagged the public relations mandate for Raga Svara, a boutique, family-run luxury wellness retreat focused on holistic learning and healing. This strategic partnership comes amid a rising global interest in Indian-origin wellness experiences, both among international travellers and conscious Indian consumers seeking deeper connection with nature and self.
With this mandate, Confiance Communications will help position Raga Svara as a global thought leader in holistic Indian living, driving a multi-layered communications strategy that includes compelling storytelling, founder-led interviews, editorial placements, and influencer-led content collaborations.
Speaking on the association, Bushra Ismail, Founder and Chief Strategist of Confiance Communications, shared, “As someone who has always been drawn to spaces rooted in authenticity and purpose, Raga Svara resonates deeply with me—both personally and professionally. At a time when wellness is becoming increasingly commercialised, Raga Svara offers a rare depth—an invitation to slow down, reflect, and realign. At Confiance, we’re proud to partner with a brand that’s redefining conscious living. Our focus will be on amplifying Raga’s voice across the cultural, design, and wellness landscapes—positioning it not just as a destination, but as a global benchmark for mindful living.”
Mohit Patel, Co-founder of Raga Svara, added, “At Raga Svara, we have always envisioned wellness as a way of life, not a luxury. Deeply rooted in the timeless science of Ayurveda, our retreat offers a sanctuary for those seeking to rediscover balance in life. As we expand our offerings and enter a new phase of growth, our partnership with Confiance marks a strategic step towards amplifying Raga’s philosophy, where stillness meets sustainability. With their proven expertise in storytelling and reputation building, we are confident of strengthening our position as a pioneering voice in India’s conscious hospitality movement and the global wellness space. Together, we aim to shape a new narrative—one that redefines retreats as essential touchpoints for inner and outer harmony.”
As part of the engagement, Confiance will execute a long-term brand-building roadmap that includes editorial campaigns, immersive familiarisation experiences, seasonal storytelling, and content designed to spotlight Raga Svara’s Ayurvedic roots, sustainable ethos, and design philosophy. The campaign aims to position the retreat as a modern movement in Indian wellness, not just a destination.
