Rajeev Chaurasia, the senior media consultant at Viacom18, has joined Confluence Media, the platform-agnostic media outfit founded by journalist-writer Josy Joseph, to drive their business in India and global markets.
At Viacom 18, Rajeev helped set up and scale Voot Studio, the branded content wing of Voot, bringing in large advertisers interested in brand solutions. Rajeev delivered on conversions along with award-winning campaigns for Voot Studio. Prior to Viacom 18, Rajeev consulted with Network 18. In an earlier avatar, Rajeev headed Programming & TAR for MTV India, a Viacom company.
Rajeev has an extensive background in television (both GEC and Niche) and OTT space. His acute understanding of TV and OTT platforms will help him transition into the new role as Chief Business Officer (CBO) at Confluence Media, developing new business opportunities with OTT platforms as well as brands.
“There has never been a more opportune time in our history to unleash the power of gritty and untold stories based on real-life incidents from India and South Asia to global audiences. The Confluence Media team has some of the sharpest minds and exceptionally high standards of research in journalism with an uncanny ability to weave visual stories. I am looking forward to this new and exciting journey,” Rajeev said on his new assignment.
Confluence Media, founded in 2019 by Josy Joseph and others, and backed by investors such as Jim Swartz, is a media entity on a mission to produce deeply researched, engagingly told, extraordinary stories from South Asia in the form of scripted series, feature films, documentaries, podcasts, and books.
The Confluence Media team has a background in investigative journalism, driving its mission on producing high-impact true stories from across India, and the rest of South Asia. It directly produces content as well as partners with leading producers and directors to bring its stories to screen with major platforms.
“Rajeev brings his vast experience in India and abroad to strengthen our efforts in the market. He is a very valuable addition to the Confluence Media team. Over the last two years, we have created a content hub for edgy, deeply researched, and engagingly told stories, and now has an advanced pipeline of a couple of dozen large projects in both India and abroad,” said Confluence Media founder Josy Joseph.
Rajeev is passionate about projects that create social impact. He has directed a full-length documentary on his father the legendary flutist Pt. Hariprasad Chaurasia, licensed to Discovery Networks. His documentaries on the ecological imbalance in North East India and the Man-Elephant conflict have been screened by History TV Digital.