coto, a web3 social community platform for women, has partnered with Collective Artists Network to launch a reward-based referral programme, coto Gains, for creators.
With the new tokenised referral program, both the agency and creators can earn rewards by collaboratively building the platform. This program recognises members for their contributions and rewards them with tokens earned through activities such as referring new members, content creation, and engagement. These tokens can be redeemed for Fiat or access to new benefits and features.
In addition to receiving tokens, creators will also be enrolled in the Spotlight program. This program will offer both short-term and long-term benefits that help creators succeed with their communities.
As part of the new creator onboarding process, coto will provide personalised guidance to creators on how to create content for their communities. Creators will also receive marketing support through social media mentions, brand associations, press coverage, event partnerships, and a comprehensive approach to increase awareness of their communities. Additionally, creators will have exclusive access to all the new commerce features being developed by coto, such as social, fan, and service features, and will be rewarded with coto Gains (tokens) through referrals on the coto platform.
The creators will also receive additional airdrops of tokens based on milestones and events. These coto Gains (tokens) can be used for community building and engagement.
Tarun Katial, Founder & CEO, coto, said, “‘Partnership with a purpose’ has been our mantra for growth. We are thrilled to collaborate with Collective Artists Network to provide a platform for women to build their communities and earn from them. This partnership not only creates a safe and responsible environment for women, but also empowers them through ownership and entrepreneurship. Our goal is to create a level playing field and offer women creators equal opportunities to succeed on the platform.”
Vijay Subramanian, Founder and Group CEO, Collective Artists Network, said, “At Collective Artists Network, we believe in growing the creator economy and that will only be possible if all creators are provided with equitable opportunities for them to showcase and monetize their content. We hope that our partnership with coto will amplify the voices of creators from different genres. Our new initiative aims to create long-term rewards for creators and encourage growth.”