Mumbai: India’s leading emotional wellness platform, coto, has announced the appointment of Tabi Bude as its new Chief Expansion Officer, marking a major milestone in the company’s mission to deliver expert-led emotional wellness services to a global audience.
With over 20 years of international experience across industries such as media, consumer goods, technology, and software, Tabi brings a wealth of expertise in business scaling and strategic growth. His career spans roles in Germany’s dynamic start-up ecosystem, global leadership at Red Bull, and a C-level position at a Softbank Ventures-backed company in Silicon Valley. Most recently, he was at McKinsey & Company, where he co-led the global Business Building in Consumer Health practice and advised clients worldwide on executing high-impact growth strategies.
In his new role, Tabi will be responsible for leading coto’s international expansion efforts, developing and executing strategies to scale the platform’s emotional wellness model across new markets while preserving its core mission of empowering users through access to expert guidance.
“We’re excited to have Tabi join our leadership team. His global experience and passion for consumer-first solutions will be key as we accelerate coto’s international growth. With strong traction in Canada and the US, and upcoming launches in Australia and the Eurozone, we’re entering a pivotal phase of global expansion. Tabi’s leadership will help us scale faster and deepen our impact,” said Tarun Katial, Founder and CEO of coto.
Speaking about his new remit, Tabi Bude said, “Throughout my career, I’ve been driven by a passion for building brands that create real impact. Stepping into this role at coto is an exciting opportunity and we aim to redefine emotional wellness by making it a mainstream service that empowers individuals globally. This mission is both an entrepreneurial challenge and a meaningful opportunity to positively impact millions of lives.”
Tabi holds a business degree from WHU – Otto Beisheim School of Management and is currently based in Hamburg, Germany.
With this strategic leadership addition, coto aims to further solidify its position as a frontrunner in emotional wellness, expanding its footprint across key international markets while staying rooted in its mission of delivering accessible, expert-led mental and emotional well-being support.
