Friday, June 2, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

COVID-19: A syndicate of Free-to-Air Broadcasters demand to waive the fee

by MN4U Bureau
April 27, 2020
in Featured, Television
Reading Time: 3 mins read
A A
COVID-19: A syndicate of Free-to-Air Broadcasters demand to waive the fee
Share Share ShareShare

Mumbai: A syndicate of Free-to-Air broadcasters having their channels placed on Prasar Bharti’s esteemed DTH Platform, DD Free Dish, extended a unanimous humble request for government’s support in the wake of the coronavirus (COVID-19) outbreak.

COVID-19 pandemic has resentfully impacted the Indian economy. There are no sectors of the economy left untouched from the impact of the nationwide lockdown, including media and entertainment. Commercial advertisements being the sole revenue stream for Free-to-Air channels are struggling to deal with a steep de-growth, and the biggest impact is on advertising revenues that are likely to see a 70-80% pullback.

Amidst national crisis, when the whole nation is under lockdown and people are staying indoors, the only source of engagement is a television and in this the role of free-to-air TV, particularly for the poorer sections of our society, is immense and thus it’s commercial viability & sustainability must be taken into consideration.

At the end of March, each FTA member, in their capacity reached out to DD Free Dish with a certain request of waving carriage fees for a quarter (April, May, and June) owed by them in the wake of COVID-19 pandemic. In response to which, they received a letter dated April 7, 2020, offering a deferred payment schedule instead of the waiver of 3 months’ outstanding payments sought for, and that too with a provision for furnishing a bank guarantee (valid up to 31.07.2020) of equivalent amount. Availing the said relief has been subjected to interest levy at 5.7% per annum and GST on the interest amount.

The aforesaid relief would not serve the purpose at this juncture, but instead, put additional hardships on the company in terms of bank guarantee charges, interest payments and GST amounts with effectively no relief on the total carriage fee payments.

Considering the unprecedented coronavirus situation and with business coming down to 10-15% of the normal monthly business, their request requires a lot more sympathetic consideration. They are also paying all salaries on time to ensure the livelihood of hundreds of people, as responsible corporate citizens of this nation, upon the request of our Hon’ble Prime Minister. If this continues like this, they will not be in a position to meet the HR expenses leading to mass layoffs.

Therefore they are seeking some relief from the Government to waiver of 100% Carriage Fees due to Prasar Bharati for the first quarter (April, May, and June) and 50% for second-quarter i.e. (July, August, and September) for channels who have secured MPEG-2 slots on Prasar Bharati’s Free Dish Platform during the recently held 44th E-auction.

The request was based post understanding the time that the entire industry would need for normalcy to return. They all would appreciate the government’s intervention in this matter so that the broadcasting sector as whole tides over the current situation.

A syndicate of Free-to-Air Broadcasters, comprising of the following, submitted the request in “SD mode” due to the current pandemic:

  • Pradeep Guha,  Managing Director, 9X Media Pvt. Ltd., 9XM & 9X Jalwa
  • Aditya Pittie, Managing Director, IN 10 Media Pvt. Ltd., Showbox&Filamchi
  • Ajit A. Joshi, Director, SwamiFilm Entertainment Pvt. Ltd &SuperHit Broadcasting Pvt. Ltd., Movie Plus & Satya
  • Natasha Fernandes, Director, B4U Broadband (India) Pvt. Ltd., B4U Music & B4U Movies
  • Santosh Garg, Authorised Signatory, Ashirwad TelenetworkPvt. Ltd., B4U Kadak& B4U Bhojpuri
  • Manish Shah, Director, Goldmines Telefilms Pvt. Ltd., Blue
  • Sandeep Gupta, Shemaroo Entertainment Ltd., ShemarooMarathibana& Fun TV
  • Sahib Chopra, Director, Shopping Bazaar Pvt. Ltd., Manoranjan TV, Manoranjan Movies &Manoranjan Grand
  • Hitesh Sabharwal, CEO, Cinema 24*7 Pvt. Ltd., Cinema TV
  • Dr. Darshan Singh &Vishvajit Sharma, Chairman & MD, Teleone Consumers Product Pvt. Ltd., Maha Movie, Maha Punjabi, Lord Buddha TV
  • Ranvir Singh, Director, Skystar Entertainment Pvt. Ltd, ABZY Cool, ABZY Movies, ABZY Dhakad
  • Rakesh Gupta, Sadhna Media Group, Sadhna TV, Ishwar TV, Sadhna News Channel
  • B.P. Aggarwal, Managing Director, Surya Sagar Communication Pvt. Ltd., Surya Cinema & Surya Bhojpuri
  • Kailasnath Adhikari, Promoter, Sri Adhikari Brothers- TV Vision Ltd., Mastiii& Dabangg
Tags: Covid-19DD Free DishPrasar Bharti

RECENT POSTS

Vigneshkanth
Exclusive

GameChangers 2022: Black Sheep’s Vigneshkanth conferred GameChanger South – Digital

June 1, 2023
0

RJ Vigneshkanth, Managing Director, Black Sheep was crowned Medianews4u Gamechanger 2022 South - Digital at the awards ceremony in Chennai...

Read more
HR Ranganathan
Exclusive

GameChangers 2022: HR Ranganathan, Public TV conferred GameChanger South – News Media

June 1, 2023
0

HR Ranganathan, Managing Director, Public TV (Writemen Media) was crowned Medianews4u Gamechanger 2022 South - News Television at the awards...

Read more
Ayushman Chiranewala
Exclusive

GameChangers 2022: Ayushman Chiranewala – We are there to change the eye care industry, one hospital at a time

June 1, 2023
0

Ayushman Chiranewala, CMO, Dr. Agarwals Group of Eye Hospitals was crowned Medianews4u Gamechanger 2022 in the South - Brands category...

Read more
Balasubramanian Adityan
Exclusive

GameChangers 2022: Balasubramanian Adityan is GameChanger South – Media

June 1, 2023
0

Balasubramanian Adityan, Chairman, Daily Thanthi Group was crowned Medianews4u Gamechanger 2022 in the South - Media category at the awards...

Read more
Alok Jain
Exclusive

GameChangers 2022: Alok Jain, Star Maa – I thank my team for the great work

June 1, 2023
0

Alok Jain, EVP and Business Head, Disney Star - Telugu, Bengali, Oriya & Kannada, was crowned Medianews4u Gamechanger 2022 -...

Read more
Radikaa Sarathkumar
Exclusive

GameChangers 2022: Radikaa Sarathkumar – I have got miles to go

June 1, 2023
0

Radikaa Sarathkumar, Chairperson and Managing Director, Radaan Mediaworks, was the winner of the Medianews4u GameChangers 2022 South - Lifetime Achievement...

Read more

LATEST NEWS

HR Ranganathan

GameChangers 2022: HR Ranganathan, Public TV conferred GameChanger South – News Media

June 1, 2023
Ayushman Chiranewala

GameChangers 2022: Ayushman Chiranewala – We are there to change the eye care industry, one hospital at a time

June 1, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Pooja Duggal joins ZMCL as HR Head
Featured

Pooja Duggal joins ZMCL as HR Head

June 1, 2023
0

Pooja Duggal has joined Zee Media Corporation Limited as Head Human Resources for ZMCL and its subsidiaries, based out of...

Midea Group appoints Allen Zha as India Head

Midea Group appoints Allen Zha as India Head

June 1, 2023

MARKETING

Cornerstone Sport signs Badminton Sensation PV Sindhu
Featured

Cornerstone Sport signs Badminton Sensation PV Sindhu

June 1, 2023
0

Cornerstone Sport has signed badminton star PV Sindhu, the celebrated two-time Olympic medalist and a trailblazing icon for women's sports....

Subscribe to Newsletters

ADVERTISING

Wavemaker bags Reckitt India's media mandate
Advertising

Wavemaker bags Reckitt India’s media mandate

June 1, 2023
0

Reckitt, a consumer health and hygiene company, has selected Wavemaker as its media agency in India, following a competitive global pitch. Under...

id8 Media Solutions wins integrated media mandate for Amore Gelato

id8 Media Solutions wins integrated media mandate for Amore Gelato

June 1, 2023
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023

PRINT

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn
Featured

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
0

DB Corp, a print media company and home to flagship newspapers - Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra...

Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.