Cream Centre, a chain of vegetarian restaurants born 1958, has announced its partnership with creative agency Yellow as it embarks on rebranding and refreshing its creative identity.
Shrey Doshi, the Founder of Yellow, said, “Our primary goal is to infuse Cream Centre’s brand with a rejuvenated and contemporary spirit. We recognise the importance of honouring the restaurant’s existing loyal customers while also connecting with a younger demographic. Our strategy revolves around striking a balance between retaining the brand’s core values and giving it a fresh twist that resonates with the evolving preferences of today’s generation.”
Sanjiv Chona, Cream Centre’s founder, added, “Having been an integral part of the lives of countless patrons, Cream Centre holds a special place in their hearts. We believe that Yellow’s creative prowess and strategic insights align perfectly with our vision for the future of the brand. This collaboration is built on a foundation of trust and mutual understanding, and we are excited to see how this partnership will unfold.”
Nikita Roy, Yellow’s Design Lead on the project, noted, “Yellow will be responsible for spearheading the rebranding efforts, conceptualising a refreshed creative outlook, and devising a cutting-edge brand communication strategy. Our agency’s expertise in creating engaging narratives and resonating with diverse audiences positions us as an ideal partner for Cream Centre’s transformative journey.”
Both Cream Centre and Yellow are committed to upholding the restaurant’s rich legacy while embracing modern sensibilities, informed an official statement.
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