CRIF High Mark, a leading credit bureau in India, has tied-up with Terribly Tiny Tales, a celebrated storytelling platform, for a social media campaign to drive relevance for credit scores. The campaign aims to create awareness of credit scores and encourage people to maintain good financial health.
Basis CRIF Creditscape, personal loans demand is being driven by millennials and young borrowers in the age group 18-30 years with an increase in share from 27% to 41% in annual originations in the last 2 years. The rising millennial population has embraced the idea of easy credit, considering new customized credit offerings for medical emergencies, day-to-day expenses, and small-ticket purchases. Hence, there lies an opportunity and need to educate these younger, digitally-savvy borrowers on the role of credit scores, how to better manage their credit lifestyle, a practice that will add value to the financial health of the country’s younger population in the long run.
Commenting on the initiative, Almas Khan, VP & Head Marketing, CRIF India said, “As a brand, CRIF is focused on consumer education. We are happy to partner with Terribly Tiny Tales to drive our education efforts on the importance of having a healthy credit score. Through this new-age youth-centric platform format, we hope to create conversations around credit scores and that it is a number that matters to everyone.”
Speaking about the association, Shreya Shively, Chief Revenue Officer at Terribly Tiny Tales said, “At TTT, we’re very excited to partner with CRIF India in this initiative. We believe it’s important to educate millennials about the need to maintain a healthy credit score and better manage their financial health. And what better way to do it than through engaging and fun storytelling?”
The first story of the campaign went live on 18th January 2021. Catch the campaign on TTT’s Instagram and Facebook channels. The snackable content will be leveraged across TTT’s Twitter, Facebook and Instagram channels.