Mumbai: Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, today announced the expansion of its strategic partnership with Zepto, India’s fastest-growing quick commerce platform.
The collaboration, which began last year, focuses on scaling retail media campaigns to help brands enhance their media reach across the open internet, delivering a full-funnel, connected commerce advertising experience.
By leveraging Criteo’s advanced Retail Media Offsite platform, Zepto is extending its advertising capabilities beyond its app and website. This allows partnered brands to map user journeys across the open internet, re-engage shoppers with relevant, personalized ads, and drive measurable conversions. Through this AI-powered approach, Zepto is building on its rapidly growing shopper base and offering brands higher engagement opportunities through seamless, personalized targeting.
The partnership comes at a time when India’s quick commerce sector is projected to grow at an impressive 75–100% year-on-year, outpacing traditional retail. As quick commerce emerges as the preferred channel for convenience-driven consumers, platforms like Zepto are positioning themselves as crucial hubs for brands to engage users with diverse offerings. Criteo, with its AI-driven commerce media solutions, is playing a key role in bridging brands and audiences in this evolving landscape.
Commenting on the partnership, Devendra Meel, Chief Business Officer, Zepto, said: “As quick commerce continues to revolutionize how Indian consumers shop online. Our partnership with Criteo represents a pivotal step in maximising value for both our users and sellers. The success driven by leveraging Criteo’s retail media solutions only cements the powerful ecosystem that we are creating that connects brands with users at the right moment in their shopping journey to drive higher engagement with a seamless experience”.
Medhavi Singh, Country Head, Criteo India, added: “Our partnership with Zepto marks an exciting step in unlocking the true potential of quick commerce advertising. Zepto’s disruptive model, combined with Criteo’s offsite retail media capabilities, enables brands to reach high-intent consumers across the entire shopper journey — from discovery to conversion. This collaboration reflects our shared commitment to shaping the future of retail media in India’s fast-evolving commerce ecosystem”.
With this collaboration, Criteo is further strengthening its footprint in India’s booming quick commerce market. By working with players like Zepto, the company is accelerating digital transformation and positioning itself as the preferred technology partner for brands and retailers. As quick commerce reshapes consumer behaviors and retail media emerges as a vital revenue driver, Criteo remains committed to unlocking the full potential of commerce media for the ecosystem.
