Mumbai : Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR mandate for Big Boy Toyz India. The appointment of the agency was a result of a multi-agency pitch.
BBT is the luxury marketplace for pre-owned luxury, exotic and imported cars for sale in India. With a collection of over 100 rare exotic supercars; searching for your dream luxury car has never been easier.The much awaited pre owned exotic car is simply a click away with BBT.
Crosshairs communications will be responsible for constructing and managing Big Boy Toyz key messages, and has a perfect mandate to propagate the demand of pre-owned luxury cars offering across Indian market. The brand will strengthen the core expertise of the agency.
On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, said “The opportunity to work for an iconic and innovative brand like BBT that is India’s best known and most trusted brand represents an exciting opportunity for the Crosshairs family. We look forward to adding value to its efforts in engaging millennials to own pre-owned luxury cars.”
Since its inception, the agency has handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.