Mumbai: Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’ and Chhoti Production Company, created a new video titled ‘Methi Ke Laddoo’, as a part of Blush’s on-going Mothers & Daughters series.
There are millions of women who struggle to conceive naturally, and are considered to have ‘failed’ as women. Unfortunately, there is a social stigma attached to alternative methods of conception.
Blush released the following statement about the video, “The purpose is to raise awareness among women, across all strata, on alternative choices that modern-day technology has made available, IVF being one of them. The idea is to encourage women to explore non-traditional choices with ease, and bravely discover them sans prejudice and inhibitions”.
Nitiz Murdia, Director Marketing- Indira IVF comments, “Sadly, an infertile woman is looked down upon by society. Oblivious of scientific methods, these women experience immense stress, eventually leading to an emotional breakdown and physical suffering. Through our association with Blush, we aim to dispel myths surrounding IVF treatment and continue our journey of helping women achieve motherhood by reducing time-to-pregnancy through counselling and accurate treatment”.
The video features critically acclaimed actress Zarina Wahab along with television star Aakanksha Singh and Anjali Barot.