• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, March 3, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

CupShup launches BTL activation across 3000 corporates for edtech major upGrad

by Editorial
February 27, 2020
in Featured, Marketing
2 min read
CupShup launches BTL activation across 3000 corporates for edtech major upGrad
Share Share ShareShare

Mumbai: CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today’s fast-changing technology landscape. upGrad is one of India’s largest online higher education company, which provides online programs in Data Science, Artificial Intelligence, Digital Marketing, MBA in collaboration with some of the most reputed universities in India and internationally, like IIT Madras, IIIT Bangalore, BITS Pilani Deakin University, Liverpool Business School among others. The company’s core differentiator is its deep investment in technology and the learning experience, as well as a high-touch model to ensure the highest rates of completion by any online player in the world and a focus on successful career transitions for its learners.

With CupShup’s support, the team distributed more than 3 lakhs cups in 10 cities including Bengaluru, Delhi, and Mumbai earlier this year. The team plans to successfully tie-up with 1000+ corporates by the end of this quarter. The cups were distributed with some unique and innovative taglines, in major corporate & tech parks, motivating corporate employees to take up these programs to ‘rise up’ in their careers.

In addition to cup branding, other branding options like lift, pedal lock were explored to generate brand awareness. Career counselors from upGrad visited the corporates to interact with professionals and advise them on the need for upskilling.

Sidharth Singh
Sidharth Singh

Commenting on the campaign, Sidharth Singh, Co-Founder, CupShup, said, “Corporates now understand the importance of upskilling to grow in their respective careers. Our campaign with upGrad is very relevant as it is targeted at the corporates and focuses on the benefits of upgrading their skills and how can one select the right path to sustain themselves in the corporate world.” 

Abhishek Arora
Abhishek Arora

Abhishek Arora, Chief Business Officer, upGrad, said, “Discussing career choices and growth prospects become more contextual in the workplace than in an informal environment. CupShup has helped us to reach our core TG in the right context, which has helped us to scale our business. While we have started with a 10-city campaign, we plan to scale the activity to more cities in the coming quarters.”

 

Tags: Abhishek Arora upGradSidharth Singh CupShup

Related Posts

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Republic Bangla engages in an innovative marketing campaign for the launch

by Editorial
March 3, 2021
0

Kolkata: Republic Media Network, India’s leading news channel in both English & Hindi news genre executes a host of marketing...

Read more
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide
Exclusive

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

by Editorial
March 3, 2021
0

Publicis Groupe today announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member...

Read more
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021
Abhijit Sanyal, Chief Strategy Officer, Youva

The first focus area for us, at Navneet Stationery- Youva, is ‘Speed & Agility’: Abhijit Sanyal

March 2, 2021
Tarunjeet Rattan – Managing Partner, Nucleus PR

PR professionals will have to explore new ways of creating a strong reputation for the brands they handle: Tarunjeet Rattan

March 2, 2021
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021

Subscribe to Newsletters

Trending

DotAsia elected Santanu Acharya as Board of Director
Featured

DotAsia elected Santanu Acharya as Board of Director

by Editorial
March 2, 2021
0

New Delhi: The National Internet Exchange of India (NIXI) today announced that Mr. Santanu Acharya has been appointed to the...

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Noise appoints Utsav Malhotra as Chief Operations Officer

Noise appoints Utsav Malhotra as Chief Operations Officer

March 2, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.