Kochi: Cuticura, one of the popular brands from the house of Cholayil, a personal goods manufacturer
On the occasion of Onam, Cuticura has created a series of posts to celebrate the occurrence of the festival. As each ritual of Onam refreshes and captivates our senses. The brand correlated the freshness that the festival brings with that of their products. Showcasing how using Cuticura soap, talcs and deos will not only make way for more freshness, enhancing the festival but also give you the freshness of Onam through the year.
The campaign is conceptualized and executed by Grapes Digital, To propel the awareness of Cuticura’s range of products, the #OnamLikeFreshness campaign used multiple posts that garnered attention but were highlighted by:
- An engagement post that used a match the following format that gave users the ritual names and asked them to match it with the best-suited Cuticura product to use for that celebration
- The campaign crescendoed when the brand went live with its #OnamLikeFreshness Video. It took users through the refreshing elements of Onam asking the audience why they have to restrict this freshness to only 10 days