- Jury Presidents announced
- Two new Award categories introduced
- D&AD Festival set to return from 24 to 26 April 2018
The 56th Annual D&AD Awards are now open for entry, with two brand new categories announced to celebrate the very best workin an ever-evolving creative landscape.
The 2018 Awards continue to support D&AD’s 56 year long purpose of stimulating, celebrating and enabling creative excellence in design and advertising, in the firm belief that great work always creates better outcomes. And as a not-for-profit organisation D&AD put all its surpluses back into the industry it serves, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry. The Jury Presidents capture this spirit and represent a true gender-balanced split, see fulllist below.
This year, two new Award categories will be launched for entries. The first being Collaborative, which will award continued creative executions achieved from a long-standing relationship between an agency and a client. The second new category is Experiential, which will highlight the importance of brilliant all encompassing brand experience and activation. The category will recognise work that succeeds in demonstrating the interaction between consumers and brands through experience-led activations.
Tim Lindsay, D&AD CEO, said, “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!”
Donal Keenan, D&AD Awards Director, adds,“Last year, we were proud to achieve a 50/50 gender split across our global Jury Presidents for the first time. This year we have actually surpassed that with over 50% of our Jury Presidents identifying as female. At D&AD, we strive to ensure we have a true gender-balanced representation across every category and judging panel, it’s important to achieve a true diversity of voices in the room to identify the best creative work of the year.”
The Awards ceremony will be held on 26 April 2018 during D&AD Festival, which returns from 24-26 April 2018 at The Old Truman Brewery, Shore ditch. As ever, all awarded work will appear in the D&AD Annual, released in the autumn, which is available to purchase exclusively through D&AD. Winning work will also be on display in an exhibition at the heart of D&AD Festival in addition to a packed three-day programme of talks, debates, briefs, hacks, workshops and parties, culminating in the 56th annual D&AD Awards.
Work entered into D&AD Awards 2018 must have been commercially released between 01 January 2017 and 18 March 2018 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made by 14 February 2018. The Awards cost from just £75 to enter this year. All entries received by 6 December 2017 will save 10% on the cost of entry. Freelancers and sole traders that are members of D&AD are eligible to receive a 20% discount.
Jury announcements will be made later in the year. Full information on categories, pricing and dates can be found at https://www.dandad.org/awards-2018.
JURY PRESIDENTS FOR D&AD AWARDS 2018:
|Sheri Gee||Art Director||The Folio Society||UK|
|Branded Content & Entertainment||David Lubars||Chairman/Chief Creative Officer||BBDO||USA|
|Branding||KatjaThielen||Co Founder & Creative Director||Together Design||UK|
Crafts for Advertising
Crafts for Design
|Creativity for Good||Judy John||
CEO Canada & Chief Creative Officer North America
|Digital Design||Tea Uglow||Creative Director||Google Creative Lab||Australia|
|Digital Marketing||Jaime Robinson||Co founder – COO||Joan||USA|
|Experiential||Bruce Henderson||CCO||Jack Morton||USA|
|Film Advertising||Jeff Goodby||Founder Chairman||Goodby Silverstein & Partners||USA|
Film Advertising Crafts
|Alice Tonge||Head of Creative & Design||4Creative||UK|
|Graphic Design||Vanessa Eckstein||Founder & Creative Director||Blok Design||Canada|
|Integrated||Kate Stanners||Global CCO||Saatchi & Saatchi||UK|
Magazine & Newspaper Design
|Marissa Bourke||Editor at Large||Harper’s Bazaar UK||UK|
|Media||Anita Nayyar||CEO, India & SE Asia||Havas Media||India|
|Music Videos||Joceline Gabriel||Directors Rep||Freelance||UK|
|Outdoor Advertising||Anselmo Ramos||Founder/CCO||David Miami||USA/Brazil|
|Packaging Design||Eduardo del Fraile||Founder and CD||Eduardo del Fraile Studio||Spain|
|PR||Jo Carr||Managing Partner||Hope&Glory||UK|
|Press Advertising||Melvin Mangada||CCO & Managing Partner||TBWA Santiago Mangada Puno||Philippines|
|Product Design||Benjamin Hubert||Director and Founder||LAYER||UK|
|Radio & Audio||FadiYaish||ECD||ImpactBBDO||UAE|
|Spatial Design||Michael Keller||Vice President &
Executive Creative Director
|Writing for Advertising||Chaka Sobhani||CCO||Leo Burnett||UK|
Writing for Design