Mumbai : Da Vinci Media , the parent organisation for educational television channel Da Vinci Learning, has announced a 50:50 joint venture with The Quint, the digital venture founded by media veteran Raghav Bahl and his wife Ritu Kapur, for the channel’s launch in India and for a complete horizontal digital multimedia edutainment platform.
This partnership with The Quint will enable Da Vinci Media to effectively amplify the channel’s presence across the country, along with developing widespread and integrated relationships with leading media platforms and advertisers. This strategic move for developing the channel’s foothold in the Indian television and digital media industry just before its launch is aimed at creating awareness about the channel’s content.
Commenting on the development, Ferdinand Habsburg, Founder & CEO, Da Vinci Media , said, “We are delighted to partner with Raghav Bahl and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children, helping them to think in a more productive manner while simultaneously developing their thinking, reading and self -confidence skills through a meaningful and fun experience.”
Raghav Bahl, Founder, The Quint, added here, “While Da Vinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our digital distribution capacity.”
The proposed joint venture is subject to applicable statutory and regulatory approvals.