Dabur Cool King has launched a campaign to coincide with the India-Pakistan clash at the ICC Men’s World Cup on October 14, 2023.
The film has been conceptualised by Rediffusion.
It features two commentators in their bright red box thanks to Dabur Cool King branding all over. One of them is ostensibly from Pakistan and the other is Indian. The Indian places a bottle of Dabur Cool King on the table. Asked what it is for, he launches into an animated explanation of how the product will keep the Indians cool, despite the swing and doosras the Pakistan bowlers attack them with.
The film will be seen on Disney+ Hotstar during the clash.
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