Mumbai: Dailymotion Advertising, the video marketing suite developed by Dailymotion, has announced the launch of Ray, its new Agentic AI video marketing platform designed to transform a simple brief into an actionable plan within minutes.
Available worldwide, Ray empowers brands and advertisers to streamline audience planning, creative intelligence, activation, and campaign measurement across Dailymotion’s vast ecosystem of 400 million monthly users and 5,000 publishers. The Dailymotion video platform operates in more than 40 languages across 183 countries, leveraging deep video engagement data to drive insight-led marketing.
Powered by Dailymotion’s proprietary data and a database of over 700,000 content topics, the Ray platform helps planners identify their true audience based on video interests and intent.
Built on a robust technological framework, Ray is structured around four complementary AI pillars:
- Predict AI — Instantly designs personalized media plans based on real audience signals and insights drawn from over 700,000 video topics analyzed monthly.
- Engage AI — Analyzes and optimizes creative assets using attention and neuroscience data to guarantee impact before campaigns go live.
- Activate AI — Automates campaign deployment and optimization, ensuring precision, reach, and efficiency.
- Measure AI — Delivers narrative, explanatory reports that clarify results and identify actionable levers for improvement.
“With Ray, Dailymotion takes a decisive step in its transformation and in the evolution of video marketing. We’re putting artificial intelligence at the service of performance and creativity while ensuring complete transparency in its use,” said Vijay Kunduri, Dailymotion APAC Managing Director. “Our platform brings clarity and direction to the complexity of modern marketing.”
According to Dailymotion, the new platform helps agencies save 26 hours per week, while advertisers achieve 2.5x higher engagement and a 70% increase in campaign effectiveness.
Ray operates within Dailymotion’s privacy-safe ecosystem, built on verified proprietary data. Every recommendation is grounded in measurable signals and includes a confidence score that ensures responsible, transparent AI usage.
The company emphasized that Ray embodies a responsible vision of AI, placing creativity and transparency at the heart of performance and brand–audience relationships. It reflects Dailymotion’s belief that AI only holds value when grounded in reliable, measurable, and controlled data.
“The new Ray platform has artificial intelligence seamlessly integrated into its products, at the service of performance and creativity, and we ensure that we demystify black box activity while ensuring complete transparency for any actions,” said Kunduri. “Marketers and agencies see the ‘why’ behind every recommendation, asset, and report provided by Ray.”
He added, “We reveal all the data and logic behind every audience persona, signal or plan created, there is never a ‘just trust the AI’ moment.”
