Mumbai: DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, said today that the publication commemorated its 20th anniversary of its glorious presence in Rajasthan, in December 2016.
Commenting on the occasion, Kaacon Sethi, Chief Corporate Marketing Officer, DB Corp said “Dainik Bhaskar’s glorious 20 years in Rajasthan has been the most wonderful experience since it holds great historic significance for the Group. It has been the most exciting 2 decades that witnessed both the State’s growth as well as ours. As the state developed significantly in terms of infrastructure, economy, affluence, education, IT sector, jobs Dainik Bhaskar has also come a long way strengthening presence in Rajasthan and today it is an indispensable part of our readers’ lives. We take the opportunity to thank our readers and all business associates who have played an integral role in our success and growth in Rajasthan. We remain committed to work even harder to fulfil our responsibility as the leading news provider in the state as well as active enablers of socio-economic change in the region.”
The 20th Anniversary celebrations with the theme ‘Dainik Bhaskar Utsav 2016’ were conducted over 9 days in Jaipur that included a medley of exciting and interactive events with leading personalities across a wide segment of themes. Readers and audiences enjoyed special sessions with Baba Ramdev along with daily interactions with eminent personalities such as Piyush Pandey, Super chef Sanjeev Kapoor, Aamir Khan and Arnab Goswami among others. Bollywood personalities entertained and enthralled audiences with Tiger Shroff’s dance performance, Sunidhi Chauhan’s high voltage concert and a melodious evening of music with Kailash Kher along with several audience activation initiatives. The 9 day event saw our readers participating in huge numbers throughout the festivity.
To mark the event a new ad campaign has been designed by Ogilvy&Mather for national markets, as a tribute to the state and a testimony to the progress and development witnessed by Dainik Bhaskar over the last 2 decades in Rajasthan. The campaign which will be published in print and online media, will be supported by exciting activation efforts like the Rajasthani Pagdi-tying competition, mailers and giveaways. A special marble inlay plate has also been designed for the occasion as a giveaway for guests and participants.