Mumbai: Dainik Bhaskar Group, a print media company, has introduced ‘Market Gyaan,’ a new series promoting discussions with industry leaders and engaging stakeholders in media and marketing sectors.
Held in Gurgaon, the inaugural session, hosted by Satyajit Sengupta, Chief Corporate Sales & Marketing Officer at DB Corp Ltd, aimed to foster discussions on media strategies, consumer trends, and marketing innovations in the dynamic media landscape.
In the first session, Rajiv Dubey, Head of Media at Dabur India, delivered a compelling address on managing media disruptions and adapting to changing consumer behaviors. He discussed topics like newspaper resilience, balancing legacy and new brands, and engaging with Gen-Z and Gen Alpha consumers.
Satyajit Sengupta remarked, “The ‘Market Gyaan’ series is designed to be a dynamic forum for industry leaders to share their insights and strategies. As we navigate the evolving media landscape, these conversations will help shape future marketing innovations and strengthen stakeholder engagement.”
Dainik Bhaskar is committed to driving thought leadership and industry collaborations. The ‘Market Gyaan’ series provides a platform to discuss emerging trends and best practices in media and marketing.
